Samples of Persuasive Messages

Pages: 4 (1155 words) Published: September 6, 2013
Samples of Persuasive Messages
Robin Thompson
August 5th, 2013
Elizabeth Kachmor

Analyzing online purchasing behavior that consumers display is an important aspect today as online purchasing is becoming more and more popular. This behavior is affected by orientation, knowledge, demographics, education, accessibility and distribution of products. Consumers can be separated with buying status predictors such as a frequent online buyer, non on-line buyer, and occasional online buyer. How consumers decide between buying a product from one vendor instead of another will be analyzed along with reactions to websites, brand loyalty, and persuasive messages that convince purchasers into buying their product. E-Tailer of Choice

My e-tailer of choice is Old Navy. As being an Old Navy fan before I became an online shopper, I was already intrigued by what they had to offer. We no longer have an Old Navy in my area and I love their clothes.  They email me all the time with special offers and discounts, so they keep you coming back for more.  I think that is one great way to keep their customers.  You typically need to provide an email address when purchasing something online, so they then have your email address and are able to send offers to you to keep you coming back for more.  Of course you can always opt-out of receiving those emails at any time, but when you enjoy the business why would you opt-out? Behaviors

Going online to you immediately are seeing the new items that they are offering and usually on sale for whatever season it is. Of course you can like them on their Facebook page and reason even more information from their site as they are a very well-known retailer and offer many great deals and discounts. The first thing you see while logging on is the sale that is going on by advertising in large numbers what percentage you can receive off through ordering and behind the numbers is a picture of individuals modeling the...
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