Sample Work
Good introduction to the whole assignment with immediate reference to current marketing theory
Good introduction to the whole assignment with immediate reference to current marketing theory
Analyse
According to Hollensen (2007) , « global marketing consists of finding and satisfying global customers needs better than the competition, and of coordinating marketing activities within the constraint of the global environment ». In this essay, we come to think about: In what way Primark’s strategy could correspond to the needs of French customers. In other words, is there an opportunity for Primark to set itself up in France given the attractive French environment.
Irish clothing retailer founded in 1969 under the name of Penney’s (still in Ireland), Primark represented in 2008 3,9% of the global clothing retail value in United Kingdom. (Eurominitor, 2009) and counted 21827 employees. (Primark report,Fame,2010)
Good use of numbers to briefly describe the business
Good use of numbers to briefly describe the business
With a revenue which has reached £2,314m in 2009, Primark have 206 stores, spread across England (with the majority of 144 stores) ,Ireland Spain, Portugal, Germany , Netherland and more recently in Belgium. (Associated British Food Annual report and account 2009). Source: Primark website, Primark stores in Europe
A Retail arm of the Associated British food group, in which it represents 25,5% of the entire revenue of the group in 2009. Primark enjoys the stability and the power that ABF group brings to the retailer.
With a strategy of a good quality, for cheap price, after 40 years of experience Primark is recognised the second largest retailer in Uk with a growth in 2009-2010 higher than its competitors. (ABF corporate website 2010)
Good secondary source of information, not just relying on companies own website (which is PR)
Good secondary
Good introduction to the whole assignment with immediate reference to current marketing theory
Analyse
According to Hollensen (2007) , « global marketing consists of finding and satisfying global customers needs better than the competition, and of coordinating marketing activities within the constraint of the global environment ». In this essay, we come to think about: In what way Primark’s strategy could correspond to the needs of French customers. In other words, is there an opportunity for Primark to set itself up in France given the attractive French environment.
Irish clothing retailer founded in 1969 under the name of Penney’s (still in Ireland), Primark represented in 2008 3,9% of the global clothing retail value in United Kingdom. (Eurominitor, 2009) and counted 21827 employees. (Primark report,Fame,2010)
Good use of numbers to briefly describe the business
Good use of numbers to briefly describe the business
With a revenue which has reached £2,314m in 2009, Primark have 206 stores, spread across England (with the majority of 144 stores) ,Ireland Spain, Portugal, Germany , Netherland and more recently in Belgium. (Associated British Food Annual report and account 2009). Source: Primark website, Primark stores in Europe
A Retail arm of the Associated British food group, in which it represents 25,5% of the entire revenue of the group in 2009. Primark enjoys the stability and the power that ABF group brings to the retailer.
With a strategy of a good quality, for cheap price, after 40 years of experience Primark is recognised the second largest retailer in Uk with a growth in 2009-2010 higher than its competitors. (ABF corporate website 2010)
Good secondary source of information, not just relying on companies own website (which is PR)
Good secondary
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