Sample Questions and Anwsers for Retail Hsc Papers
Identify and outline THREE functions of a retail environment.3 * making a profit, * providing employment or * Functions within a retail environment (eg Buying, customer service). * A clear outline of each function, indicating its main features (eg buying involves the selection of products relevant to customers. needs), or its purpose (eg provide excellent customer service to ensure customer loyalty and repeat business).
Describe the impact of technology on ONE of the key functions of retail organisations, using a relevant example. 2 * Clearly identified a specific piece of technology used in retail organisations and described how this technology had affected a key function of retail organisations. * Average responses either identified an impact of technology on a key function, providing a retail-specific piece of technology, or described the impact of technology on the retail organisation without providing a specific example. * Weaker responses identified a piece of technology and did not identify any impact this technology had on a retail organisation. Some of these responses simply described what a piece of technology did.
IDENTIFY two types of customer objections AND RECOMMEND a strategy to overcome each objection.4 * Clearly identified two objections related to price, time or merchandise, and recommended a relevant strategy to overcome each. * Average responses either correctly identified one type of objection and provided a relevant strategy or simply identified two strategies that could be used to overcome customer objections.
Explain the benefits to retailers of offering a range of non-cash payment options to customers.4 * Clearly explained at least two benefits such as increasing customer loyalty, increasing sales or reducing the risk of error or theft as less cash handling is involved. * Weaker responses simply listed a benefit of offering non-cash payment options or explained the benefits to
Describe the impact of technology on ONE of the key functions of retail organisations, using a relevant example. 2 * Clearly identified a specific piece of technology used in retail organisations and described how this technology had affected a key function of retail organisations. * Average responses either identified an impact of technology on a key function, providing a retail-specific piece of technology, or described the impact of technology on the retail organisation without providing a specific example. * Weaker responses identified a piece of technology and did not identify any impact this technology had on a retail organisation. Some of these responses simply described what a piece of technology did.
IDENTIFY two types of customer objections AND RECOMMEND a strategy to overcome each objection.4 * Clearly identified two objections related to price, time or merchandise, and recommended a relevant strategy to overcome each. * Average responses either correctly identified one type of objection and provided a relevant strategy or simply identified two strategies that could be used to overcome customer objections.
Explain the benefits to retailers of offering a range of non-cash payment options to customers.4 * Clearly explained at least two benefits such as increasing customer loyalty, increasing sales or reducing the risk of error or theft as less cash handling is involved. * Weaker responses simply listed a benefit of offering non-cash payment options or explained the benefits to