Sample Questionnaire

Topics: Marketing, Academic degree, Revenue Pages: 5 (527 words) Published: August 26, 2013
THE IMPORTANT OF INTERNET MARKETING TO BOOSTING SMALL MEDIUM SIZED BUSINESS QUESTIONNAIRE

Please tick (α) one answer for each of the question given. The choices are Strongly Agree = SA, Moderate Agree = MA, Agree = A, Neutral = N, Disagree = D, Moderate Disagree = MD Strongly Disagree = SD

|Revenue and expenses |SA |MA |A |N |D |MD |SD | |My revenue increases when using internet marketing | | | | | | | | |The revenue information is more reliable | | | | | | | | |I managed to reduce my operation cost with internet marketing. | | | | | | | |

|Communication |SA |MA |A |N |D |MD |SD | |Day-to-day operation become more effective with internet marketing | | | | | | | | |By using internet marketing, there is greater chances to enter global market | | | | | | | | |Internet marketing help to increase the speed and reliability of | | | | | | | | |communication with customer | | | | | | | | |Internet marketing helps to strengthen business relationship with customer. | | | | | | | |

|Attract and retain |SA |MA |A |N |D |MD |SD | |Internet marketing helps my business to gain new opportunities. | | | | | | | | |I able to increase the competitive advantages when implementing internet | | | | | | | | |marketing. | | | | | | | | |My product and service been more recognized in the market when using internet| | | | | | | | |marketing | | | | | | | | |I have chance to reduce my business threats when implementing internet | | | | | | | | |marketing | | | | | | | | |Attract potential costumer | | | | | | | | |Internet marketing helps to strengthen my business marketing strategies. | | | | | | | |

|Cost of implementing information technology |SA |MA |A |N |D |MD |SD | |The cost to adopting internet marketing is high | | | | | | | | |The implementation is time consuming | | | | | | | | |The cost of maintaining the tool and equipment for internet marketing is high| | | | | | | |

|Security...
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