Sample PR Program for PBA
I. RESEARCH
A. Client
a. History
The Philippine Basketball Association (PBA) is a men's professional basketball league in the Philippines composed of twelve company-branded franchised teams. It was the first professional basketball league in Asia and is the second oldest continuously existing in the world after the NBA. The league's regulations are a hybrid of rules from FIBA and the NBA.
The league played its first game at the Araneta Coliseum in Quezon City on April 9, 1975. Its individual team offices are directed out of PBA head offices located in Eastwood City in Quezon City. The league is currently headed by Commissioner Chito Salud.
First PBA logo used from 1975 to 1988
The Philippine Basketball Association was founded when nine teams left the now-defunct Manila Industrial and Commercial Athletic Association (MICAA), which was tightly controlled by the Basketball Association of the Philippines (BAP; now defunct), the FIBA recognized national association at the time. With the BAP controlling the MICAA, the league was de jure amateur, as players were only paid allowances. This is much like what was done in other countries to circumvent the amateur requirement and to play in FIBA-sanctioned tournaments such as the Olympics. With the PBA out of the BAP's control, they could freely pay salaries to their players, making the PBA the oldest continuously-operating professional basketball league outside the United States. However, this also led to the league's players being barred from playing in FIBA-sanctioned tournaments until 1989.
Leopoldo Prieto, the coach for the Philippines at the 1956 Melbourne Olympics, was appointed as the first commissioner and Domingo Itchon of Tanduay was chosen as the league's first president. The first game of the league was held at the Araneta Coliseum on April 9, 1975, featuring Mariwasa-Noritake and Concepcion Carrier.
The league's first 10 years was known for the intense rivalry of the Crispa Redmanizers and the Toyota Tamaraws,
A. Client
a. History
The Philippine Basketball Association (PBA) is a men's professional basketball league in the Philippines composed of twelve company-branded franchised teams. It was the first professional basketball league in Asia and is the second oldest continuously existing in the world after the NBA. The league's regulations are a hybrid of rules from FIBA and the NBA.
The league played its first game at the Araneta Coliseum in Quezon City on April 9, 1975. Its individual team offices are directed out of PBA head offices located in Eastwood City in Quezon City. The league is currently headed by Commissioner Chito Salud.
First PBA logo used from 1975 to 1988
The Philippine Basketball Association was founded when nine teams left the now-defunct Manila Industrial and Commercial Athletic Association (MICAA), which was tightly controlled by the Basketball Association of the Philippines (BAP; now defunct), the FIBA recognized national association at the time. With the BAP controlling the MICAA, the league was de jure amateur, as players were only paid allowances. This is much like what was done in other countries to circumvent the amateur requirement and to play in FIBA-sanctioned tournaments such as the Olympics. With the PBA out of the BAP's control, they could freely pay salaries to their players, making the PBA the oldest continuously-operating professional basketball league outside the United States. However, this also led to the league's players being barred from playing in FIBA-sanctioned tournaments until 1989.
Leopoldo Prieto, the coach for the Philippines at the 1956 Melbourne Olympics, was appointed as the first commissioner and Domingo Itchon of Tanduay was chosen as the league's first president. The first game of the league was held at the Araneta Coliseum on April 9, 1975, featuring Mariwasa-Noritake and Concepcion Carrier.
The league's first 10 years was known for the intense rivalry of the Crispa Redmanizers and the Toyota Tamaraws,