Sample PR Program for PBA

Topics: Philippine Basketball Association, Barangay Ginebra Kings, San Miguel Beermen Pages: 34 (5274 words) Published: December 4, 2014
I. RESEARCH
A. Client
a. History
The Philippine Basketball Association (PBA) is a men's professional basketball league in the Philippines composed of twelve company-branded franchised teams. It was the first professional basketball league in Asia and is the second oldest continuously existing in the world after the NBA. The league's regulations are a hybrid of rules from FIBA and the NBA. The league played its first game at the Araneta Coliseum in Quezon City on April 9, 1975. Its individual team offices are directed out of PBA head offices located in Eastwood City in Quezon City. The league is currently headed by Commissioner Chito Salud.

First PBA logo used from 1975 to 1988

The Philippine Basketball Association was founded when nine teams left the now-defunct Manila Industrial and Commercial Athletic Association (MICAA), which was tightly controlled by the Basketball Association of the Philippines (BAP; now defunct), the FIBA recognized national association at the time. With the BAP controlling the MICAA, the league was de jure amateur, as players were only paid allowances. This is much like what was done in other countries to circumvent the amateur requirement and to play in FIBA-sanctioned tournaments such as the Olympics. With the PBA out of the BAP's control, they could freely pay salaries to their players, making the PBA the oldest continuously-operating professional basketball league outside the United States. However, this also led to the league's players being barred from playing in FIBA-sanctioned tournaments until 1989. Leopoldo Prieto, the coach for the Philippines at the 1956 Melbourne Olympics, was appointed as the first commissioner and Domingo Itchon of Tanduay was chosen as the league's first president. The first game of the league was held at the Araneta Coliseum on April 9, 1975, featuring Mariwasa-Noritake and Concepcion Carrier. The league's first 10 years was known for the intense rivalry of the Crispa Redmanizers and the Toyota Tamaraws, still considered as one of the greatest rivalries in league history. Big names such as Robert Jaworski, Ramon Fernandez, Francis Arnaiz, Atoy Co, Bogs Adornado and Philip Cezar played for those squads before the two teams disbanded in 1983 and 1984 respectively. Following their disbandment, the league moved from the Araneta Coliseum to ULTRA in Pasig. There, the league continued to be popular, as several former Toyota and Crispa players suited up for different teams. During the mid to late 80s, Jaworski and Ginebra San Miguel became the league's most popular squad for their "never say die" attitude. The team had intense rivalries with the Tanduay Rhum Masters and Jaworski's then-rival Fernandez, and later the expansion Purefoods Corporation and players Alvin Patrimonio, Jerry Codiñera, Jojo Lastimosa and Fernandez. By the end of the 1980s, San Miguel Beer won numerous championships that included the 1989 Grand Slam, led by coachNorman Black and former national team stars Samboy Lim and Hector Calma.

Second PBA logo officially used from 1989 to 1992 (used as secondary logo from 1985 to 1988) In 1989, FIBA voted to allow professionals to play in their sanctioned tournaments, hence the PBA's players are now able to represent the country internationally. In 1990, the league sent its first all-professional squad to the Asian Games, earning a silver medal. The PBA would later send three more all-pro squads to the event. The early 1990s saw Ginebra and Shell forming an intense rivalry that included Ginebra's walkout in 1990 finals against Shell and the team's dramatic comeback from a 3-1 deficit to beat Shell in the 1991 First Conference. Patrimonio, Allan Caidic, and a host of others became the league's main attraction. By 1993, the league moved to the Cuneta Astrodome in Pasay and later saw the Alaska Milkmenwin the 1996 grand slam and nine titles in the decade. From 1999-2000, the PBA endured controversy. Several expatriate cagers arrived on the scene (such...
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