March 29, 2012
Sample Persuasive Message Most people have ventured onto the world wide web. Some enter the online world to check email from family members far away. Other people enjoy the web to watch videos on YouTube of babies doing the weirdest thing. Some log online for social media websites that let them know what their friends, family and celebrities are doing that day. Most people who have ventured online have shopped on electronic retail sites like Amazon or Overstock. Electronic retailing has become a big part of who we are today. There are many sites that allow you to shop for everyday items, groceries, or furniture like Amazon, Overstock, Alice, or Newegg. You also have big box stores that have followed suit with e-commerce as they allow customers to purchase products online that can be shipped to their home or a local store. As new and existing retailers grow retailers are forced to stay competitive, retain current customers, find new customers, and keep fighting to be the best e-commerce retailer out there. According to Turban, King, McKay, Marshall, Lee and Viehland (2008) “one of the keys to building effective customer relationships is an understanding of customer behavior online” (p. 157). So for businesses to be active and competitive online they need to understand the general online behaviors of the customer to stay in business. In this paper I will be discussing three behaviors natural to e-tailing that assist e-commerce companies understand customer behaviors online. I will be discussing the type of communication used when each behavior occurs and explain how each type of communication enables e-commerce. Analyzing each behavior using the communication process will also be discussed ensuring to include descriptions of the purpose, sender, receiver, message, environment, technology, noise, and feedback in the communication process. Lastly, I will explore a sample
References: Turban, E., King, D., McKay, J., Marshall, P., Lee, J., & Viehland, D. (2008). Electronic commerce 2008: A managerial perspective (5th ed.). Upper Saddle River, NJ: Pearson Prentice Hall. Roebuck, D. B. (2006). Improving business communication skills (4th ed.). Upper Saddle River, NJ: Pearson Prentice Hall. Prasad, C. S., & Aryasri, A. R. (2009). Determinants of Shopper Behaviour in E-tailing: An Empirical Analysis. Paradigm (Institute Of Management Technology), 13(1), 73-83.