sample marketing plan
Sample Marketing Plan
Sample Marketing Plan: Sonic 3D+ SecurePhone
Sonic, a fictional start-up company, is about to introduce a new multimedia, multifunctional smartphone with unique features. This fictional product is entering a U.S. market crowded with advanced smartphone offerings from Apple, Samsung, and other rivals. Yet significant profit potential exists for cutting-edge products that can deliver the specific benefits most valued by targeted segments, such as handset durability, security, 3D viewing, and long battery life. The following sample marketing plan shows how Sonic is preparing to launch its first product. Because this brief marketing plan is a sample, it does not include all the details found in a typical marketing plan.
EXECUTIVE SUMMARY
Early next year, Sonic will introduce a new product in the now-mature U.S. market for smartphones. Competing against well-established multinational rivals, we plan to launch a high-quality, slim handset combining a number of useful, innovative features that are in demand by customers. We are targeting specific segments in the consumer and business markets, matching our features to the benefits sought by these customers. After our initial product is established in the U.S. market, we plan to market it in Canada.
Our marketing priorities include building brand awareness among customers, forming relationships with telecommunications carriers, generating sales, breaking even by the end of the second year, and operating in an environmentally friendly manner. Sonic’s core capabilities of technical expertise, design skills, and efficient assembly procedures will contribute to cost control and enable us to react quickly to market trends and technological advances. For the product’s introduction, we will use a push strategy aimed at channel members combined with a pull strategy aimed at customer segments.
SITUATION ANALYSIS
Sonic was founded 18 months ago by two entrepreneurs with extensive high-tech experience and
Sample Marketing Plan: Sonic 3D+ SecurePhone
Sonic, a fictional start-up company, is about to introduce a new multimedia, multifunctional smartphone with unique features. This fictional product is entering a U.S. market crowded with advanced smartphone offerings from Apple, Samsung, and other rivals. Yet significant profit potential exists for cutting-edge products that can deliver the specific benefits most valued by targeted segments, such as handset durability, security, 3D viewing, and long battery life. The following sample marketing plan shows how Sonic is preparing to launch its first product. Because this brief marketing plan is a sample, it does not include all the details found in a typical marketing plan.
EXECUTIVE SUMMARY
Early next year, Sonic will introduce a new product in the now-mature U.S. market for smartphones. Competing against well-established multinational rivals, we plan to launch a high-quality, slim handset combining a number of useful, innovative features that are in demand by customers. We are targeting specific segments in the consumer and business markets, matching our features to the benefits sought by these customers. After our initial product is established in the U.S. market, we plan to market it in Canada.
Our marketing priorities include building brand awareness among customers, forming relationships with telecommunications carriers, generating sales, breaking even by the end of the second year, and operating in an environmentally friendly manner. Sonic’s core capabilities of technical expertise, design skills, and efficient assembly procedures will contribute to cost control and enable us to react quickly to market trends and technological advances. For the product’s introduction, we will use a push strategy aimed at channel members combined with a pull strategy aimed at customer segments.
SITUATION ANALYSIS
Sonic was founded 18 months ago by two entrepreneurs with extensive high-tech experience and