sample marketing plan
Pamantasan ng Lungsod ng Valenzuela
Information Technology Department
Innovative System Incorporated
Marketing Plan
Prepared by:
Achacoso, Mark Louie T.
Martillana, Jonathan P.
Montiano, Geric C.
Ico, Jerald G.
Company Summary
Innovative System, Inc., a value-added reseller of software products. Innovative was started in 2000. Innovative are located in 104 30th floors Petron Mega Plaza Bldg. Ayala Avenue Makati City. Innovators began the development of this software product because of the need by hospitals and physicians to have easier access to data from disparate systems. Innovative has invested 92 million pesos and 2 years in the development of the product, Hospital Management System. HMS will provide Intranet/Internet applications to the healthcare industry to enhance access to the industry's disparate legacy systems. This access to critical data is vitally important to patient care and satisfaction as well as to physician and staff productivity.
Company Ownership
Innovative System Inc is located in Makati City. It is owned currently 50% by Geric Motiano and 50% by Mark Louie Achacoso.
Mission
To be a strong and dominant force in the field information technology by providing a high quality IT products and services.
Vision
To conduct and provide IT services in the highest form of professionalism guided by the high standard of competence, integrity and excellence.
A. Industry Analysis
Common front-end systems are a rather new segment in the industry. As systems have become more complex, users are looking for simple ways to access data. We have found the Pareto rule to be true in the healthcare market: 80% of the people only need about 20% of the data. It is unfortunate that the 20% is across many systems and thus difficult to locate. A review of the industry would put us in a developing category called Universal Desktops or Single Sign-On Solutions.
The Healthcare Community
Healthcare has traditionally been a system of
Information Technology Department
Innovative System Incorporated
Marketing Plan
Prepared by:
Achacoso, Mark Louie T.
Martillana, Jonathan P.
Montiano, Geric C.
Ico, Jerald G.
Company Summary
Innovative System, Inc., a value-added reseller of software products. Innovative was started in 2000. Innovative are located in 104 30th floors Petron Mega Plaza Bldg. Ayala Avenue Makati City. Innovators began the development of this software product because of the need by hospitals and physicians to have easier access to data from disparate systems. Innovative has invested 92 million pesos and 2 years in the development of the product, Hospital Management System. HMS will provide Intranet/Internet applications to the healthcare industry to enhance access to the industry's disparate legacy systems. This access to critical data is vitally important to patient care and satisfaction as well as to physician and staff productivity.
Company Ownership
Innovative System Inc is located in Makati City. It is owned currently 50% by Geric Motiano and 50% by Mark Louie Achacoso.
Mission
To be a strong and dominant force in the field information technology by providing a high quality IT products and services.
Vision
To conduct and provide IT services in the highest form of professionalism guided by the high standard of competence, integrity and excellence.
A. Industry Analysis
Common front-end systems are a rather new segment in the industry. As systems have become more complex, users are looking for simple ways to access data. We have found the Pareto rule to be true in the healthcare market: 80% of the people only need about 20% of the data. It is unfortunate that the 20% is across many systems and thus difficult to locate. A review of the industry would put us in a developing category called Universal Desktops or Single Sign-On Solutions.
The Healthcare Community
Healthcare has traditionally been a system of