Sample Consulting Project

tWhat Is the Clients Product? 1. Humorous Promotional Products with digital links * Explain why digital versions of the promotional products are not appealing to customers. * Give survey data and general info on shelf life and added value of physical promotional products as compared to digital ones. (digital ones have no shelf life, they live only as long as the customer views it and is usually never seen again) * Give example of new product. (photoshop it) * Explain how they use it * Customer Brand Name will be featured on physical product. * A joke will be displayed on promo product with link/qr code to follow to find the answer to the joke. * Link/qr code will take customer to either a purchased page on susans website (number one option) or to their own webpage. * Not only used as a retention tool with long shelf life, its an acquisition tool because new customers can see the product, follow the link to a survey page where they may have to complete a survey to get the answer to the joke, or to a coupon/sales page were revenue can be made. Sign up for newsletter to get answers to jokes. Ect. * Explain how affiggle can produce physical promotional products free of charge by simply acting as an intermediary between a promotional product company. (she will be providing added value by creating jokes, but once the jokes are made, the customer will unknowingly be buying the products direct from the manufacturer.) * Affiggle will make money by making a deal with a promotional product company in which they will make a certain amount of profit off of every item sold by the promotional product company. * Emphasize how this solves susans desire to be able to sick back and watch it happen. This leaves susan with only three jobs to do: write jokes, keep website updated, and market your business.
Sales Package and Sales Angles 1. Low cost / high value promotional product 2. How laughter affects the memory of a product or