Sample Business Plan A

Topics: Balance sheet, Generally Accepted Accounting Principles, Asset Pages: 22 (4829 words) Published: January 8, 2015
Sample Business Plan A: Service Business

Webster BUSN 5000 Online Course


Wedding Consultants

From your engagement to your honeymoon…

Create memories that will last FOREVER!

Last Revised: January 23, 2009

This business plan is intended solely for informational purposes to assist you with a due-diligence investigation of this project. The information contained herein is believed to be reliable, but the management team makes no representations or warranties with respect to this information. The financial projections that are part of this plan represent estimates based on extensive research and on assumptions considered reasonable, but they are, of course, not guaranteed. The contents of this plan are confidential and are not to be reproduced without express written consent. Table of Contents

Executive Summary3

Company Direction5
Present Situation5
Vision and Mission5
Strategic Goals and Objectives5

Company Overview5
Legal Business Description5
Management Team5
Strategic Alliances6

Service Strategy6
Current Services6
Days and Hours of Operation7
Research and Development7
Service and Delivery 7

Market Analysis8
Market Definition8
Customer Profile8

Marketing Plan9
Sales Strategy9
Pricing Strategy9
Distribution Channels10
Advertising and Promotion10

Financial Plan10
Summary of Financial Statements11
Capital Requirements12
Exit/Payback Strategy 12


Supporting Documents13
Income Statements (2009, 2010, 2011) 14
Cash Flow Statements (2009, 2010, 2011)17
Balance Sheets (2009, 2010, 2011) 20

Note: To minimize problems with Table of Contents alignment in your business plan, you can copy and paste this page to your document.  As long as your Page Setup has a 1.25" left margin and a 1" right margin, the alignment should work Executive Summary

ForeverYours is a wedding consultant firm that will be located in Emerald City, Kansas on the west side of the city in 400 square feet of office space.

ForeverYours will be operated as a partnership using a Limited Liability Company (LLC) form of business ownership that will be run by owner and co-founder Dorothy Gale who has eight years of wedding consultant experience. She will be responsible for the daily operations as well as the creative steps in growing ForeverYours. Dorothy will operate the LLC with co-founder Ray Bolger who brings years of business expertise.

Target customers at ForeverYours are upper-middle to high income couples. The primary group is in the age range of 22 – 45; however, the owners realize that there are couples outside of that age range that may also want to use the services. According to, there are 25,000 people in this age group in Emerald City. Marketing will be done at bridal shows and through pamphlets to be sent to couples whose names come from mailing lists purchased from websites like

ForeverYours will provide customers with help in planning their wedding from their engagement to their honeymoon. Customers will be able utilize the consultants of ForeverYours by selecting one of three packages, with consultation fees ranging from approximately $1,500 to $6,000. They can have a full service package, a partial service package or they can have assistance only at their wedding activities. When ForeverYours purchases wedding items for the full or partial service packages, clients will be billed with a 50 percent markup built in.

ForeverYours is confident in its ability to provide services to its customers. When customers are satisfied with the products and treatment provided by ForeverYours, they will recommend other couples who are looking for help in achieving their dream wedding.

The co-founders believe they will make a reasonable profit. There will be no...
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