Sample Abstract
ABSTRACT
This study focuses and aims to know the marketing strategies being used/ to be use by the suppliers of E-bikes here in Naga City. And also this research will enlighten if the marketing strategies used in an ordinary motorbike can also be used in marketing E-bikes.
This study answered the following questions: What is the profile of the business in terms of; type of business organization, capitalization, and gross annual income? What are the factors being considered by suppliers in marketing the E-bikes? What are the marketing strategies being applied/ to be applied by suppliers for the E-bikes to acknowledge by their customers? Are currently supplying E-bikes? And if no are you willing to offer one and will you use the same marketing strategy applied in marketing ordinary motor vehicle?
The outcome of this study stated that 100% of the firms are corporation. The capitalization of the respondents of Naga City ranges fromPhp1,000,000 to 4,000,000 and above, and four (4) out of nine (9) or 44% of the respondents have a capital of Php 1,000,000-2,000,000. There are 67% or six (6) respondents has Php 3,000,000-4,000,000 annual income. One (1) out of nine (9) respondents or 11% has not yet reached its return of investment for the reason that it did not implement a more strong marketing strategies and focuses more on competitors pricing. The biggest annual income earned by the suppliers is Php 3,000,000-4,000,000. The top two (2) factors that considered by suppliers focuses more on making a strategy that will trigger the customers’ interest toward the product. In terms of pricing the suppliers always ask the company for its suggested retail price and always gives promotional discounts. And in making a contract or package deal the company always checks the financial capacity of the customer before making a deal, it means that they always have prerequisite before they make a deal to their customers. In considering customers level of interest, they
This study focuses and aims to know the marketing strategies being used/ to be use by the suppliers of E-bikes here in Naga City. And also this research will enlighten if the marketing strategies used in an ordinary motorbike can also be used in marketing E-bikes.
This study answered the following questions: What is the profile of the business in terms of; type of business organization, capitalization, and gross annual income? What are the factors being considered by suppliers in marketing the E-bikes? What are the marketing strategies being applied/ to be applied by suppliers for the E-bikes to acknowledge by their customers? Are currently supplying E-bikes? And if no are you willing to offer one and will you use the same marketing strategy applied in marketing ordinary motor vehicle?
The outcome of this study stated that 100% of the firms are corporation. The capitalization of the respondents of Naga City ranges fromPhp1,000,000 to 4,000,000 and above, and four (4) out of nine (9) or 44% of the respondents have a capital of Php 1,000,000-2,000,000. There are 67% or six (6) respondents has Php 3,000,000-4,000,000 annual income. One (1) out of nine (9) respondents or 11% has not yet reached its return of investment for the reason that it did not implement a more strong marketing strategies and focuses more on competitors pricing. The biggest annual income earned by the suppliers is Php 3,000,000-4,000,000. The top two (2) factors that considered by suppliers focuses more on making a strategy that will trigger the customers’ interest toward the product. In terms of pricing the suppliers always ask the company for its suggested retail price and always gives promotional discounts. And in making a contract or package deal the company always checks the financial capacity of the customer before making a deal, it means that they always have prerequisite before they make a deal to their customers. In considering customers level of interest, they