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BSBMKG501B Identify and evaluate marketing opportunities
Assessment Task 1
Part A
1. Choose an Organization to analyze. Identify two marketing opportunities for the organization you have chosen.
The Organization I would like to discuss is 7-11 company in Australia.
7-11 is part of an international chain of convenience stores. 7-Eleven, primarily operating as a franchise, is the world's largest operator, franchisor, and licensor of convenience stores with more than 50,000 outlets.
In Australia, its main competitors are Coles and Woolworths.
Coles Supermarkets, commonly known as Coles, is an Australian supermarket chain owned by Wesfarmers. Founded in 1914 in Victoria, Coles operates 741 stores throughout Australia, including 45 BI-LO Supermarkets. Coles employs over 100,000 employees and, together with rival Woolworths, accounts for 80 per cent of the Australian supermarket market.
Woolworths is the largest supermarket/grocery store chain in Australia, owned by Woolworths Limited. Along with Coles, Woolworths form a near duopoly of Australian supermarkets, together accounting for about 80% of the Australian market. Although the Australian expansion of Aldi has seriously challenged this duopoly in recent years.
The competitors of 7-11 I have discussed above are the petrol station instead of supermarket. As we all know, the petrol supplier of 7-11 is Mobil, while the supplier of Woolworths is Caltex and the supplier of Coles is Shell respectively.
Mobil, previously known as the Socony-Vacuum Oil Company, was a major American oil company which merged with Exxon in 1999 to form ExxonMobil. Today Mobil continues as a major brand name within the combined company, as well as still being a gas station sometimes paired with their own store or On the Run. Its former headquarters in Fairfax County, Virginia, are currently used as ExxonMobil's downstream headquarters.
In terms of customers’ requirements, people choose petrol stations rather than
Assessment Task 1
Part A
1. Choose an Organization to analyze. Identify two marketing opportunities for the organization you have chosen.
The Organization I would like to discuss is 7-11 company in Australia.
7-11 is part of an international chain of convenience stores. 7-Eleven, primarily operating as a franchise, is the world's largest operator, franchisor, and licensor of convenience stores with more than 50,000 outlets.
In Australia, its main competitors are Coles and Woolworths.
Coles Supermarkets, commonly known as Coles, is an Australian supermarket chain owned by Wesfarmers. Founded in 1914 in Victoria, Coles operates 741 stores throughout Australia, including 45 BI-LO Supermarkets. Coles employs over 100,000 employees and, together with rival Woolworths, accounts for 80 per cent of the Australian supermarket market.
Woolworths is the largest supermarket/grocery store chain in Australia, owned by Woolworths Limited. Along with Coles, Woolworths form a near duopoly of Australian supermarkets, together accounting for about 80% of the Australian market. Although the Australian expansion of Aldi has seriously challenged this duopoly in recent years.
The competitors of 7-11 I have discussed above are the petrol station instead of supermarket. As we all know, the petrol supplier of 7-11 is Mobil, while the supplier of Woolworths is Caltex and the supplier of Coles is Shell respectively.
Mobil, previously known as the Socony-Vacuum Oil Company, was a major American oil company which merged with Exxon in 1999 to form ExxonMobil. Today Mobil continues as a major brand name within the combined company, as well as still being a gas station sometimes paired with their own store or On the Run. Its former headquarters in Fairfax County, Virginia, are currently used as ExxonMobil's downstream headquarters.
In terms of customers’ requirements, people choose petrol stations rather than