Sales Strategy of Toyota in India

Topics: Clay, Porcelain, Kaolinite Pages: 4 (1396 words) Published: October 13, 2008
English Indian Clays Ltd

About the Company
English Indian Clays Limited (EICL, has two key business segments viz Clay Business and Starch Business with strong R&D set-up at all its three manufacturing locations. English Indian Clays Limited was incorporated on 18th November 1963, in technical and financial collaboration with English China Clays Limited, UK (now known as ECC Group plc, UK). The collaboration with ECC ceased in the year 1992. EICL has since been actively engaged in the manufacture and processing of China Clay of different grades for use as a coating agent and filling agent. The Company has its clay manufacturing units at Veli, Thonnakkal and Kollam located in Thiruvananthapuram, Kerala. The installed capacity of the plants was 36,000 MT per annum initially and it has since been increased to 2, 13,600 MT per annum as of date. The Starch business has two manufacturing divisions at Yamunanagar in Haryana and Puducherry. The Starch division at Yamunanagar can trace its origins back to 1937 when Late Lala Karam Chand Thapar promoted a Company by the name of Indian Starch & Chemicals Limited. The name of this Company was later changed to Bharat Starch Industries limited. The Starch Division at Puducherry was set up in 1994-95 to manufacture modified starches for industrial uses. The Divisions have the distinction of being the only Starch Company in India to have acquired ISO-9002 certification and DSIR recognized R & D centre. Current starch producing capacity of the Company is 1, 01,040 MT per annum. The Company acquired the starch business of erstwhile Bharat Starch Industries Limited (BSIL) with effect from April 1, 2001.

Clay Division:
The Company manufactures varieties of superior grade China Clay for diversified applications such as pigments, extender, filler and as raw material in different industries. Superior Coating Grade Kaolin is produced under the trademarks ‘Supercoat’, ‘Higloss’, ‘Hibrite’ and ‘BCK’ in the form of lumps,...
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