sales promotion on tvs motors

Topics: Marketing, Sales promotion, TVS Motors Pages: 4 (733 words) Published: November 19, 2013

Project Report Synopsis

Name :

Name Of The Programme : Post Graduate Diploma In Management                                                        (PGDM)

Registration Number :

Address For Correspondence :

Email-Id :

Name of the Project Guide

Designation & Address :

Title of the Project : “The study on sales promotion on tvs motors (two wheelers).”

PURPOSE

Promotion is true that products are manufactured to satisfy the needs of the consumers. But alone is not enough. Today the responsibility of the manufacturers does not cease with physical production whatever may be the nature of the product. The present day marketers are consumer oriented where it is the duty of the manufacturers to know from where, when, how and what price the products would be available. Successful marketing consists in offering the right product of the right price of the right place (and time) with right promotion.

In course of time, various activities came into vogue designed particularly to help easy sale of goods. These activities commonly known as promotional Mix. The marketing communication Mix also called as the “Promotion Mix” consists of four major tools.

1. Advertising.
2. Sales Promotion
3. Publicity
4. Personal Selling

AIM
This particular topic is chosen because every organization required sales promotion and distribution to promote their product and services. Sales promotions and distribution are playing a vital role in today's market. So it is important to know how far these promotional activities are creating brand awareness in the minds of the customer and influencing them to go for the products and services and also the need to increase the quality, creativity and utilization of technology in the distribution and sales promotions.

OBJECTIVES OF THE STUDY

To...
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