Sales Promotion Activity, Research Paper
A
STUDY
ON
CONSUMER BUYING BEHAVIOUR
AT
“THE MOBILE STORE” RUSSEL CHOWK, JABALPUR (M.P)
[pic]
A Project Report submitted in fulfillment of the requirement for the award of the degree of
MASTERS IN MARKETING MANAGEMENT
Submitted By:
Abhishek Hamilton
M.M.M (Sem-3)
Under the guidance of
Prof. Milan Marathe
Submitted To:
University OF Pune
CERTIFICATE
This is to certify that the Project Report entitled A STUDY ON “CONSUMER BUYING BEHAVIOUR” AT “THE MOBILE STORE” Russel Chowk, Jabalpur (M.P) submitted in partial fulfillment of the requirement of M.M.M degree from Sinhgad Institute of Management, Pune in record of bonofide project study work carried out by Abhishek Hamilton under my supervision and guidance.
Mr. Vikas Dubey STORE MANAGER
Date:
Place
DECLARATION
I, Abhishek Hamilton hereby declare that the project report entitled “CONSUMER BUYING BEHAVIOUR” AT “THE MOBILE STORE” under the guidance of Mr. Milan Marathe submitted in partial fulfillment of the requirements of M.M.M degree from University Of Pune in record of bonofide project study work carried out at Singhad Institute Of Manegement ( PUNE)
The project or any part of it has not been previous submitted for any degree.
AKNOWLEDGEMENT
I am very glad to take this opportunity of expressing my gratitude and heartily thanks to my entire supporter those who have helped/ guide me directly as well as indirectly during the completion of my entire project work.
.
PREFACE
As student of management, I am encouraged by the growth and rapid development taken place in technological sector, in India. Still recently, management is growing keeping in mind the ever development field of management and great demand for marking in our country, the university has arranged specialization program in many
STUDY
ON
CONSUMER BUYING BEHAVIOUR
AT
“THE MOBILE STORE” RUSSEL CHOWK, JABALPUR (M.P)
[pic]
A Project Report submitted in fulfillment of the requirement for the award of the degree of
MASTERS IN MARKETING MANAGEMENT
Submitted By:
Abhishek Hamilton
M.M.M (Sem-3)
Under the guidance of
Prof. Milan Marathe
Submitted To:
University OF Pune
CERTIFICATE
This is to certify that the Project Report entitled A STUDY ON “CONSUMER BUYING BEHAVIOUR” AT “THE MOBILE STORE” Russel Chowk, Jabalpur (M.P) submitted in partial fulfillment of the requirement of M.M.M degree from Sinhgad Institute of Management, Pune in record of bonofide project study work carried out by Abhishek Hamilton under my supervision and guidance.
Mr. Vikas Dubey STORE MANAGER
Date:
Place
DECLARATION
I, Abhishek Hamilton hereby declare that the project report entitled “CONSUMER BUYING BEHAVIOUR” AT “THE MOBILE STORE” under the guidance of Mr. Milan Marathe submitted in partial fulfillment of the requirements of M.M.M degree from University Of Pune in record of bonofide project study work carried out at Singhad Institute Of Manegement ( PUNE)
The project or any part of it has not been previous submitted for any degree.
AKNOWLEDGEMENT
I am very glad to take this opportunity of expressing my gratitude and heartily thanks to my entire supporter those who have helped/ guide me directly as well as indirectly during the completion of my entire project work.
.
PREFACE
As student of management, I am encouraged by the growth and rapid development taken place in technological sector, in India. Still recently, management is growing keeping in mind the ever development field of management and great demand for marking in our country, the university has arranged specialization program in many
Bibliography: [1] Modern Marketing (2007) -By R.S.N [2] Advance Marketing management (2007 & 2008) -By Philip Kotler. [3] Marketing Research (2005) - By Beri.