T-shirt distributor specializing in athletic clothing, current focus is our new dri-wicking shirts for men and women. Selling to a retailer that needs shirts to print their logo and sell online.
A. Method of Prospecting:
a. Name of the method and give description of the process: E-prospecting or List of Prospects. After defining the ideal market young, amateur, recreational and professional athletes I searched for athletic social media sites that specialize in gathering groups of likeminded people in one easy to reach forum. b. I first used my list of clients to start my sales calls as we are determined to continually increase the sales, services and needs requirements of our customer base. i. I sent out an email blast detailing our new items that are for the sports minded or active clients. ii. I followed each up with a phone call answer questions, make them aware of the email and new products in case it was missed, and set up appointments with those interested. iii. I put together a special powerpoint on my iPad for each valued client to demonstrate how our new products would best service their current marketing approach. iv. I was able to obtain referrals of other companies that would be interested in our new line of athletic clothing. B. Sales Call Objectives. SMART Method.
g. Timed – deadline to order
C. Customer Profile:
h. Company Name, Address, Website
Alloy Media, LLC
151 W 26th St, 11th Floor New York, NY 10001
i. Business Type: Athletic Social Network
j. People who Influence buying or aid in selling and benefits sought? v. ? Young professional Adults ? Do I make up a name? The marketing buyer who has extensive decision making and problem solving for the company. k. Is this an initial call or follow up?
vi. This is an initial call...
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