Sales Assignment a
Q1. Suggest the most effective route to market/ Channels for sales of:
a) Pre-School
As World School is leading player in pre-primary and ERP/learning management solutions for Schools and Colleges in Maharashtra. They have 200 pre-schools in tier-2 and tier-3 cities of Maharashtra. They were established in 2007 and have grown since then through the franchising channel for preschool business and direct sales channel for the ERP/learning management business. The decision to enter the smaller cities was deliberate and has helped the company evolve over the last 5 years. Having seen success, the management has now decided to enter into the metro/cities of Mumbai, Delhi, Bangalore and Hyderabad.
The following are the most effective route to market/ channels for sales of Pre-School.
Direct marketing
Direct marketing is a one-to-one communication between the seller and the potential buyer. Traditionally direct marketing has been about direct mail – posting a printed piece of communication to a targeted visitor and calling for a response, typically a request for a brochure (or more recently a visit to the website).
As this is Pre- School which is maximum based on Taking care for children and teaching (EMOTIONAL SELLING), this is done by consultation by our sales team, so that they can convey the matter and convince patterns by showing FAB (Features, Advantages, benefits). Direct marketing can be very cost-effective for reaching the target market and generating sales. The impact is also easily measurable as it is clear who is being communicated with and that person can be followed up to see if they visited. And different messages, offers and creative styles can be tested to identify which works best.
Direct marketing has recently expanded into direct e-marketing which gives even greater cost efficiencies. Direct e-marketing requires a destination to capture the email addresses of its enquirers and use them to regularly communicate
a) Pre-School
As World School is leading player in pre-primary and ERP/learning management solutions for Schools and Colleges in Maharashtra. They have 200 pre-schools in tier-2 and tier-3 cities of Maharashtra. They were established in 2007 and have grown since then through the franchising channel for preschool business and direct sales channel for the ERP/learning management business. The decision to enter the smaller cities was deliberate and has helped the company evolve over the last 5 years. Having seen success, the management has now decided to enter into the metro/cities of Mumbai, Delhi, Bangalore and Hyderabad.
The following are the most effective route to market/ channels for sales of Pre-School.
Direct marketing
Direct marketing is a one-to-one communication between the seller and the potential buyer. Traditionally direct marketing has been about direct mail – posting a printed piece of communication to a targeted visitor and calling for a response, typically a request for a brochure (or more recently a visit to the website).
As this is Pre- School which is maximum based on Taking care for children and teaching (EMOTIONAL SELLING), this is done by consultation by our sales team, so that they can convey the matter and convince patterns by showing FAB (Features, Advantages, benefits). Direct marketing can be very cost-effective for reaching the target market and generating sales. The impact is also easily measurable as it is clear who is being communicated with and that person can be followed up to see if they visited. And different messages, offers and creative styles can be tested to identify which works best.
Direct marketing has recently expanded into direct e-marketing which gives even greater cost efficiencies. Direct e-marketing requires a destination to capture the email addresses of its enquirers and use them to regularly communicate