Sales and Marketing
Introduction:
Having received an interview for a job as a marketing assistant in a well-known business, as part of the interview process I will have to make a presentation for a product worth launching. For this to work, I will have to show that I have understood the marketing objectives and be familiar with what a marketing mix is.
What are mission statements?
Mission statements are the aims and purpose of an organisation. A mission statement lets the employees and costumers understand what the company stands for. Mission statements include what they are willing to offer for costumers and give the reader an insight of what the business was designed for. Mission statements are needed so that costumers or investors will feel confident of using ones resources such as their products. It shall include who the company/business is, what the business does, what the business stands for and why does the business do it.
Example of a Mission Statement:
The Daily Perc
The Daily Perc (TDP) is a specialty beverage retailer. TDP uses a system that is new to the beverage and food service industry to provide hot and cold beverages in a convenient and time-efficient way. TDP provides its customers the ability to drive up and order (from a trained Barista) their choice of a custom-blended espresso drink, freshly brewed coffee, or other beverage. TDP is offering a high-quality option to the fast-food, gas station, or institutional coffee.
The Daily Perc offers its patrons the finest hot and cold beverages, specializing in specialty coffees, blended teas, and other custom drinks. In addition, TDP will offer soft drinks, fresh-baked pastries and other confections. Seasonally, TDP will add beverages such as hot apple cider, hot chocolate, frozen coffees, and more.
The Daily Perc will penetrate the commuter and captive consumer markets by deploying Drive-thru facilities and Mobile Cafes in the most logical and accessible locations. The Drive-thru facilities are designed to
Having received an interview for a job as a marketing assistant in a well-known business, as part of the interview process I will have to make a presentation for a product worth launching. For this to work, I will have to show that I have understood the marketing objectives and be familiar with what a marketing mix is.
What are mission statements?
Mission statements are the aims and purpose of an organisation. A mission statement lets the employees and costumers understand what the company stands for. Mission statements include what they are willing to offer for costumers and give the reader an insight of what the business was designed for. Mission statements are needed so that costumers or investors will feel confident of using ones resources such as their products. It shall include who the company/business is, what the business does, what the business stands for and why does the business do it.
Example of a Mission Statement:
The Daily Perc
The Daily Perc (TDP) is a specialty beverage retailer. TDP uses a system that is new to the beverage and food service industry to provide hot and cold beverages in a convenient and time-efficient way. TDP provides its customers the ability to drive up and order (from a trained Barista) their choice of a custom-blended espresso drink, freshly brewed coffee, or other beverage. TDP is offering a high-quality option to the fast-food, gas station, or institutional coffee.
The Daily Perc offers its patrons the finest hot and cold beverages, specializing in specialty coffees, blended teas, and other custom drinks. In addition, TDP will offer soft drinks, fresh-baked pastries and other confections. Seasonally, TDP will add beverages such as hot apple cider, hot chocolate, frozen coffees, and more.
The Daily Perc will penetrate the commuter and captive consumer markets by deploying Drive-thru facilities and Mobile Cafes in the most logical and accessible locations. The Drive-thru facilities are designed to