Sale Manual Report-Samsung Cellphone

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Topics: Mobile phone, GSM
Sale Manual Report ---Samsung cell phone

Executive Summary
Our company, Samsung Electronics Co Ltd, is one of the world¡¯s largest microchip makers. We are going to choose China Unicom as our prospect to expand our Chinese market and contribute to our company¡¯s overall growth. As our company¡¯s representative, we prepare to use good sale skills to sell our product. Our sales manual includes: the overall growth of China, company profile, strategies and skills to develop sale presentation.

Cellular phone market in China
Until now, China is the world's largest and fastest-growing mobile phone market. According to the Ministry of Information, there is up to 344.07 million mobile users at the end of February, which is about 25% of its total population in China. Depends on Chinese rapid growing economic, there still has a large potential market, and it is expected to reach 500 million mobile users by 2007. At present, four to five million new subscribers are added each month. That¡¯s a significant growth and there's no such growth in the world like this for mobile users. In China, mobile phones with color displays and camera phones continued to attract buyers. GSM sales accounted for 85% of total sales due to competitive pricing and a focus on the underdeveloped market by China Mobile.

Overall information of China
Geographic and demographic factors:
China is located in Eastern Asia, bordering the East China Sea, Korea Bay, Yellow Sea, and South China Sea, between North Korea and Vietnam. The total population of China around 1,298,847,624 and among these people, there are 22.3% aged 1-14, 70.3% aged 15-64 and 7.5% 65years and over.
Governmental Factors:
People's Republic of China is a communist country, which has 23 provinces, 5 autonomous regions, and 4 municipalities. Its capital is Beijing. China is a country of many political parties. Apart from the Communist Party of China, which is in power, China has eight

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