Sainsbury's Marketing Strategies
Unit 3 – P1
Firstly, a marketing strategy is a plan that is used in the long term to achieve a business or organisations objectives. Furthermore, a marketing strategy may also be defined as a plan designed to meet marketing objectives. For example, a company may set the following marketing objective: “To be able to satisfy customers through our products.” The next step is the planning procedure otherwise known as the marketing strategy used to meet the business or organisations objectives. It is important that the terms: “marketing strategy” and “marketing technique” are understood clearly. Likewise, the term “marketing technique” may be defined as an overall plan designed to meet the needs and requirements of customers. A business should ensure …show more content…
The marketing mix should consist of the following: the right product; making sure it’s sold at the right price; in the right place and to make sure it’s used in the most suitable promotional techniques. Furthermore, one example of a company who ensures it meets its marketing mix is Sainsbury’s. Sainsbury’s as a marketer ensures that their products have the right features – for example: looking good and working to a satisfactory standard with its customers. Sainsbury’s also ensure that they meet their marketing mix by ensuring that their prices are right. In order for the company to take in a huge sum of profit, they must ensure that their prices are right so that consumers can buy in large numbers in order to provide profit towards the company. They also ensure that products are in the right place at the right time so that they can provide a service to their consumers efficiently in order to make profit. Finally, the last technique that Sainsbury’s will use to meet their marketing mix is promotion. In order to meet their marketing mix, Sainsbury’s advertise and promote their existence to their target audience so that they are aware of their products. Ideally, successful promotion helps a firm spread costs over a larger output which is why Sainsbury’s focus purely on this marketing technique. However, there are other methods/ techniques that are authentic to Sainsbury’s alone such as divisions. Hence, Sainsbury’s divides its customers and marketing department into three components. A marketing team will focus purely on improving the brand awareness across a range of channels and outlets using Sainsbury’s website. Moreover, the companies media team will focus on maintaining a positive image in the newspapers and television along with magazines and the internet while the customer team focuses on improving and working on the aftersales experience of the company.
Firstly, a marketing strategy is a plan that is used in the long term to achieve a business or organisations objectives. Furthermore, a marketing strategy may also be defined as a plan designed to meet marketing objectives. For example, a company may set the following marketing objective: “To be able to satisfy customers through our products.” The next step is the planning procedure otherwise known as the marketing strategy used to meet the business or organisations objectives. It is important that the terms: “marketing strategy” and “marketing technique” are understood clearly. Likewise, the term “marketing technique” may be defined as an overall plan designed to meet the needs and requirements of customers. A business should ensure …show more content…
The marketing mix should consist of the following: the right product; making sure it’s sold at the right price; in the right place and to make sure it’s used in the most suitable promotional techniques. Furthermore, one example of a company who ensures it meets its marketing mix is Sainsbury’s. Sainsbury’s as a marketer ensures that their products have the right features – for example: looking good and working to a satisfactory standard with its customers. Sainsbury’s also ensure that they meet their marketing mix by ensuring that their prices are right. In order for the company to take in a huge sum of profit, they must ensure that their prices are right so that consumers can buy in large numbers in order to provide profit towards the company. They also ensure that products are in the right place at the right time so that they can provide a service to their consumers efficiently in order to make profit. Finally, the last technique that Sainsbury’s will use to meet their marketing mix is promotion. In order to meet their marketing mix, Sainsbury’s advertise and promote their existence to their target audience so that they are aware of their products. Ideally, successful promotion helps a firm spread costs over a larger output which is why Sainsbury’s focus purely on this marketing technique. However, there are other methods/ techniques that are authentic to Sainsbury’s alone such as divisions. Hence, Sainsbury’s divides its customers and marketing department into three components. A marketing team will focus purely on improving the brand awareness across a range of channels and outlets using Sainsbury’s website. Moreover, the companies media team will focus on maintaining a positive image in the newspapers and television along with magazines and the internet while the customer team focuses on improving and working on the aftersales experience of the company.