Tourism - Vietnam
Euromonitor International : Local Company Profile
April 2010
SaigonTourist Holding Co - Travel And Tourism
Vietnam
List of Contents and Tables
Strategic Direction .......................................................................................................................................................1
Key Facts .......................................................................................................................................................................1
Summary 1
SaigonTourist Holding Co: Key Facts ..................................................................................1
Summary 2
SaigonTourist Holding Co: Operational Indicators ..............................................................1
Company Background.................................................................................................................................................1
Competitive Positioning ..............................................................................................................................................1
Summary 3
SaigonTourist Holding Co: Competitive Position 2009 .......................................................2
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SaigonTourist Holding Co - Travel And Tourism
Vietnam
SAIGONTOURIST HOLDING CO
STRATEGIC DIRECTION
•
SaigonTourist aims to improve service quality and expand its network to provide more choice for travellers, and entice them to use other services including hotels, car rental and travel retail.
KEY FACTS
Summary 1
SaigonTourist Holding Co: Key Facts
Full name of company:
SaigonTourist Holding Company
Address:
23 Le Loi, District 1, Ho Chi Minh City, Vietnam
Tel:
+84 (8) 3829 2291
Fax:
+84 (8) 3824 3239
www:
www.saigon-tourist.com
Activities:
Hotels and resorts and restaurants, Travel and MICE services, Transport, Construction, Tourism training,
Import-export, Food production, SaigonTourist cable television Source:
Summary 2
Euromonitor International from company reports, Trade press
SaigonTourist Holding Co: Operational Indicators
2007
2008
2009
Net sales (VND billion)
9,052.0
11,562.9
12,153.0
Net profit (VND billion)
2,564.1
7,500.0
8,200.0
Number of employees
10,000
n/a
n/a
Source:
Trade press, Company research
COMPANY BACKGROUND
•
SaigonTourist started trading in 1975 in Ho Chi Minh city as the city’s first business in the travel and tourism industry. On 30 March 1999, SaigonTourist Holding Co was established by Ho Chi Minh city’s
People’s Committee.
•
Since 1999, SaigonTourist has been ranked as the leading tourism corporation in Vietnam. It greatly contributes to the industry by providing a wide range of services such as hotels and restaurants, food, construction and transportation.
•
As an official member of PATA (Pacific Asia Travel Association), ASTA (American Society of Travel
Agents), JATA (Japan Association of Travel Agents), and USTOA (United States Tour Operators
Association), SaigonTourist has a lot of opportunities to advertise the company’s products and services to those countries to attract more tourists.
COMPETITIVE POSITIONING
•
Since its establishment in 1999, SaigonTourist has been the leading travel and tourism company. It serves
80% of international tourists in Vietnam and earned an estimated net profit of about VND8.2 trillion in
2009. The global recession and Swine Flu Pandemic did affect sales of SaigonTourist. However, as
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SaigonTourist Holding Co - Travel And Tourism
Vietnam
SaigonTourist offers a wide range of services, the net profit of the company still increased by 9%. It is unlikely that during the forecast period any other travel retailer can outrun SaigonTourist in terms of travel services provider.
•
SaigonTourist owns a total of nearly 60 hotels in the vicinity of many tourists attractions in Vietnam, four of which are luxury ones. In 2010, more luxury hotels will enter the business making the position of
SaigonTourist as an accommodation provider more solid.
•
Due to its reputation and experience in organizing MICE tours, SaigonTourist has won many bids to host international MICE tourists in Vietnam.
•
SaigonTourist has a fleet of over 300 cars of all sizes and brands. With the motto “keep the cars and driving safe” , the drivers of SaigonTourist have all gone through thorough training about traffic laws, and even
English and Vietnam history and culture. SaigonTourist also invested in buying a series of new, high quality cars, such as Mercedes Sprinter, Spacy Aero and Aero Town to serve big corporations and hotels.
Non-chauffer car rental is also a strength of SaigonTourist. With about 2% of car rental value sales,
SaigonTourist continues to lead in transportation in 2009.
•
SaigonTourist is under negotiation to buy a hotel in San Francisco, US and also has the intention of buying hotels in Tokyom (Japan), Berlin (Germany), Moscow (Russia) and Hong Kong, making SaigonTourist a global brand.
Summary 3
SaigonTourist Holding Co: Competitive Position 2009
Product type
Value share
Rank
Travel retail
1.7%
1
Hotels
29.1%
1
1.8%
1
Car rental
Source:
Trade interviews, Euromonitor International estimates
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