Sahara Q-Shop Analysis

Topics: Water, Drinking water, Retailing Pages: 21 (6775 words) Published: August 30, 2013

Water is the most essential element to human life; the body usually cannot survive longer than several days without water .Water is essential to the functioning of every single cell and organ system in the human body. Water makes up greater than 2/3 of the weight of the human body; the brain is 75% water, blood is 83% water, bones are 22% water, muscles are 75% water, and the lungs are 90% water. Water is essential for the efficient elimination of waste products through the kidneys. Water regulates body temperature (through perspiration). Water helps the body to absorb nutrients in the intestines. Water plays a role in regulating metabolism. Water forms the base for saliva (necessary for consuming and digesting food). Water carries nutrients and oxygen to all cells in the body and facilitates all of the chemical processes which occur in the body. Water plays a role in the prevention of disease. Drinking adequate amounts of water can reduce the risk of colon and bladder cancer significantly, and some studies have suggested that water may also decrease the risk of breast cancer. So, SAHARA Q SHOP came to know how important water to humans & they came up with SAHARA Q WATER in the market to reduce the thrust of the human body. In few months only SAHARA Q WATER has captured huge market of water products. People are aware about SAHARA Q WATER and its popularity is increasing day by day.

A few decades ago, there were only a small number of choices for bottled water, but consumers today find more than 3,000 brands in the marketplace. And all are doing good business because all of them have targeted the survival of humanbody!!!

On 13 August 2012, Sahara India announced the opening of their retail FMCG business named 'Q shop' (Quality shop) with an initial investment of Rs. 3000 crore. Sahara also announced the hire of 600,000 sales personnel and 3000 customer care executives. At its launch, Subrata Roy said that Sahara had been planning for this venture for the last two years and was opening 'Q shops' in major cities across the country to provide adulteration-free consumer merchandise including processed food and beverages to buyers. The group said it would set up 305 warehouses in 285 cities in a phased manner. Sahara India Pariwar’s Sahara Q Shop Entered into the Guinness World Records when it opened record 315 outlets in 10 states of India, just at one time on 1 April 2013.

Sahara Q shop is a mega quality consumer merchandise retail business from Sahara India Pariwar. Its aim is to provide pure, adulteration free and 100% quality products to the country. The products will be offered at the most competitive prices and in convenience of home delivery to its esteemed customers. Sahara India has announced its foray into the retail industry in India with Sahara ‘Q Shops’, where Q stands for quality. Initially, the company plans to start more than 800 shops across 5 states, selling food items, home and personal care products, processed foods and beverages. Chairman Subrata Roy said "This will be a bigger business than our real estate business and it will be among our top three businesses in the years to come", reported ET.

Sahara India’s venture into retail is a unique business model via a Rs. 3,000 crore investment, the company plans to push out its own ‘home brand’ products. The company will tie up exclusively manufacturers to deliver its own range of products to its customers. The products sold at Q Shops will be ‘..adulteration-free 100% Quality Consumer Merchandise..’ and will have ’100% right weight/quantity’, claims the company’s website. At present, Q Shops will be launched only in UP, Bihar, Jharkhand, Rajasthan and Uttarakhand. By end of this year, Sahara India plans to expand to West Bengal, Assam, Odisha, Tripura, Haryana, New Delhi, Punjab and Chandigarh. By February 2012, Q Shops will make their presence felt in almost all the country’s...

Bibliography: *
* Under observation of MR.JASHOK.. ( SAHARA Q SHOP)
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