Safepak Argumentative Essay
Opportunity
Here is where you need to draw conclusions based on the Market and Industry
Analysis that you have just done. Describe succinctly what the opportunity is and make a compelling case that it is attractive.
• Why have you chosen the particular entry point to start your venture?
SafePak will enter the market through the segment of young professionals. Young professionals are from the ages 22-35. They are a highly technologically inclined, intelligent, and informed subset of the millennial generation whom are emerging into high level positions, giving them an increase in expendable income. Young professionals are constantly on the go and live on the web, commonly shopping online to avoid the time of having to go into the store. As package theft continues to increase with the growth in ecommerce, SafePak believes Young Professionals will see the need for package security systems and actively seek them out. SafePak believes these factors create a perfect entry point into the market for early innovators …show more content…
It is low risk for the thief and can offer high rewards depending on what is inside the package. Many items stolen in package theft are quickly resold, making finding your stolen package virtually impossible. Over 23 million people have reported having a package stolen in America alone. That equates to over $1 billion (assuming $50/package stolen) in stolen goods. During the 2015 Holiday season (Black Friday to NYE) UPS delivered more than 630 million packages, an increase of 10% from 2014. More packages are being delivered as well due to the incredible growth of the ecommerce industry. The increase in packages and ecommerce provides even more opportunities for “porch pirates” to plunder packages waiting defenselessly your red-brick porch. SafePak relieves the anxiety, anger, and stress associated with having a package stolen or fearing a package may be stolen by providing state of the art package
Here is where you need to draw conclusions based on the Market and Industry
Analysis that you have just done. Describe succinctly what the opportunity is and make a compelling case that it is attractive.
• Why have you chosen the particular entry point to start your venture?
SafePak will enter the market through the segment of young professionals. Young professionals are from the ages 22-35. They are a highly technologically inclined, intelligent, and informed subset of the millennial generation whom are emerging into high level positions, giving them an increase in expendable income. Young professionals are constantly on the go and live on the web, commonly shopping online to avoid the time of having to go into the store. As package theft continues to increase with the growth in ecommerce, SafePak believes Young Professionals will see the need for package security systems and actively seek them out. SafePak believes these factors create a perfect entry point into the market for early innovators …show more content…
It is low risk for the thief and can offer high rewards depending on what is inside the package. Many items stolen in package theft are quickly resold, making finding your stolen package virtually impossible. Over 23 million people have reported having a package stolen in America alone. That equates to over $1 billion (assuming $50/package stolen) in stolen goods. During the 2015 Holiday season (Black Friday to NYE) UPS delivered more than 630 million packages, an increase of 10% from 2014. More packages are being delivered as well due to the incredible growth of the ecommerce industry. The increase in packages and ecommerce provides even more opportunities for “porch pirates” to plunder packages waiting defenselessly your red-brick porch. SafePak relieves the anxiety, anger, and stress associated with having a package stolen or fearing a package may be stolen by providing state of the art package