Safe Journey
SAFEJOURNEY
1. Introduction
Since the innovation of diesel engine mankind has got new dimensions in their piece of living conditions i.e. the civilization. Most important achievement thereby was that men got the motion. These diesel engines gave shape in manifold. In transport sector the horse car/coach were started replacing by motorcars of different sizes and shapes to fit the needs of mankind. The addition of petrol engine has accelerated the rate. In the present era nobody can even think of avoiding the elements of transportation because the society has become too much dependent on this. But still there is a problem.
The problem lies with the technology. Nobody can claim that these technologies will never fail. Due to mechanical fault, poor maintenance, overuse, overage, misuse etc these failures occur. Though we are aware of these and may take preventive and reactive measures to avoid those situations but these failures are still day-to-day phenomena. Think about a situation – where your personal vehicle becomes out of order on the highway in a remote place. If so, what is the remedy?
There are some arrangements by the Government. However, that could not earn the faith of the public. Thus, in our case, this aspect is still remaining uncared. The astute investors could have identified the need of assistance in such situation in many countries. The effort of our new service oriented firm Safejourney is to care these aspects.
The purpose of this plan is to analyze the strategic and situational aspect of the firm and focus market product, marketing mix and thereby project a detailed marketing plan of the firm.
The scope of this plan will be limited to the following:
• Concept Development Process • Company Description • Strategic Analysis • Situation Analysis • Market Product Focus • Marketing Mix • Financial Analysis • Organization • Implementation
1. Introduction
Since the innovation of diesel engine mankind has got new dimensions in their piece of living conditions i.e. the civilization. Most important achievement thereby was that men got the motion. These diesel engines gave shape in manifold. In transport sector the horse car/coach were started replacing by motorcars of different sizes and shapes to fit the needs of mankind. The addition of petrol engine has accelerated the rate. In the present era nobody can even think of avoiding the elements of transportation because the society has become too much dependent on this. But still there is a problem.
The problem lies with the technology. Nobody can claim that these technologies will never fail. Due to mechanical fault, poor maintenance, overuse, overage, misuse etc these failures occur. Though we are aware of these and may take preventive and reactive measures to avoid those situations but these failures are still day-to-day phenomena. Think about a situation – where your personal vehicle becomes out of order on the highway in a remote place. If so, what is the remedy?
There are some arrangements by the Government. However, that could not earn the faith of the public. Thus, in our case, this aspect is still remaining uncared. The astute investors could have identified the need of assistance in such situation in many countries. The effort of our new service oriented firm Safejourney is to care these aspects.
The purpose of this plan is to analyze the strategic and situational aspect of the firm and focus market product, marketing mix and thereby project a detailed marketing plan of the firm.
The scope of this plan will be limited to the following:
• Concept Development Process • Company Description • Strategic Analysis • Situation Analysis • Market Product Focus • Marketing Mix • Financial Analysis • Organization • Implementation