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Executive summary
For the existing business ventures competition is taken as the main driving force. It results due to globalization which creates various opportunities of growth and success in one hand where as it may leads to down fall of the then well known massive business structures. This reports deals with the competition scenario in groceries market in UK. .Competition benefits the customer in many ways. Many companies are competing extensively from SMEs to large sized firms like Tesco, Iceland, Sainsbury, Waitrose, Mark & Spencer, Asda etc. This report focuses on the vision, mission, organisational strategy, market position and the actions taken by those companies to achieve their desired position in such competitive environment. This report tends to suggest the companies to achieve success in their business in near future. Management chooses the methodology that is suitable to achieve its mission. Further they derive the strategy and techniques to implement for effective result. This determines the success or failure of the managing committee.
After deciding the right tools and techniques to apply, they are put to practise which will be followed by effective monitoring and evaluation by the concerned. At the end this report will recommend some such effective measures to decrease the error increasing its market efficiency in sainsburys.
1. Introduction
J Sainsbury plc is an umbrella organisation which runs Supermarkets, convenience stores and Sainsbury’s Bank. After its establishment in 1869 it has been continuously providing service to its customers having probably the longest food retailing chain. Their concerns include health of public including the taste of the product under their own brand name. They are proud of their quality service which satisfies their customers and they have easy approach to the products. Their concerns to the customers have let them grow in their business. Service according to the needs of the customer is specialty
For the existing business ventures competition is taken as the main driving force. It results due to globalization which creates various opportunities of growth and success in one hand where as it may leads to down fall of the then well known massive business structures. This reports deals with the competition scenario in groceries market in UK. .Competition benefits the customer in many ways. Many companies are competing extensively from SMEs to large sized firms like Tesco, Iceland, Sainsbury, Waitrose, Mark & Spencer, Asda etc. This report focuses on the vision, mission, organisational strategy, market position and the actions taken by those companies to achieve their desired position in such competitive environment. This report tends to suggest the companies to achieve success in their business in near future. Management chooses the methodology that is suitable to achieve its mission. Further they derive the strategy and techniques to implement for effective result. This determines the success or failure of the managing committee.
After deciding the right tools and techniques to apply, they are put to practise which will be followed by effective monitoring and evaluation by the concerned. At the end this report will recommend some such effective measures to decrease the error increasing its market efficiency in sainsburys.
1. Introduction
J Sainsbury plc is an umbrella organisation which runs Supermarkets, convenience stores and Sainsbury’s Bank. After its establishment in 1869 it has been continuously providing service to its customers having probably the longest food retailing chain. Their concerns include health of public including the taste of the product under their own brand name. They are proud of their quality service which satisfies their customers and they have easy approach to the products. Their concerns to the customers have let them grow in their business. Service according to the needs of the customer is specialty
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