Preview

sadsdsad

Powerful Essays
Open Document
Open Document
3220 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
sadsdsad
1.0 Introduction………………………………………….
2.0 History of Nike Company……………………………
3.0 History of Nike Logo…………………………………
4.0 Organizational charts……………..………………….
5.0 Statistics of Nike company……………………………
6.0 Management Structure………………………………
7.0 Recommendation……………………………………..

1.0 Introduction
Fleet-of-footwear NIKE, named for the Greek goddess of victory, is the world's #1 shoe and apparel company. NIKE designs, develops, and sells a variety of products and services to help in playing basketball and soccer (football), as well as in running, men's and women's training, and other action sports. Under its namesake brand, NIKE also markets sports-inspired products for children and various competitive and recreational activities, such as golf, tennis, and walking, and sportswear by Converse and Hurley. NIKE sells through more than 800-owned retail stores worldwide, an e-commerce site, and to thousands of retail accounts, independent distributors, and licensees. Chairman Philip Knight controls the company.

2.0 History of Nike company
1950 - 1959: WHEN NIKE BREATHED ITS FIRST BREATH, IT INHALED THE SPIRIT OF TWO MEN.

Before there was the Swoosh, before there was Nike, there were two visionary men who pioneered a revolution in athletic footwear that redefined the industry.
Bill Bowerman was a nationally respected track and field coach at the University of Oregon, who was constantly seeking ways to give his athletes a competitive advantage. He experimented with different track surfaces, re-hydration drinks and – most importantly – innovations in running shoes. But the established footwear manufacturers of the 1950s ignored the ideas he tried to offer them, so Bowerman began cobbling shoes for his runners.
Phil Knight was a talented middle-distance runner from Portland, who enrolled at Oregon in the fall of 1955 and competed for Bowerman’s track program. Upon graduating from Oregon, Knight earned his MBA in finance from Stanford

You May Also Find These Documents Helpful

  • Good Essays

    Philip Hampson Knight was born and raised in Oregon and was able to attend the University of Oregon and graduate in 1959 with a degree in journalism. Knight also earned his MBA from Stanford in 1962. During Knight’s time at the University of Oregon he was a member of the track team. After he graduated and entered the workforce he realized that he had a passion for something he had never thought about as a career. Knight wanted to be an entrepreneur and he dove into his dream by flying to Japan to meet with a shoe manufacturer. When he met with the manufacturers he introduced himself as the head of Blue Ribbon Sports, which was a company that he made up on the spot, this started Knight’s career as an entrepreneur. Knight partnered with his track coach from the University of Oregon, Bill Bowerman and began selling shoes at track meets as Blue Ribbon Sports.…

    • 596 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Phil Knight was born February 24, 1938 and is the son of a prestigious lawyer and newspaper publisher William Knight and his wife Lota. Knight’s father was a someone pushed Phil Knight and wanted him to be the best he can be. His father wanted his son to grow up and be able to thrive in the growing world. At a young age, Knight loved to run when he was young and was always a key athlete on the track team. He attended Cleveland High School in Portland, Oregon and was at the top of his class. Knight always did what his dad wanted him too, so…

    • 1231 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Since paying a total of 35 dollars for their famous ‘swoosh’ logo, Nike has risen to the top. From track shoes to shoes designed for skating Nike is now a major competitor in the apparel industry. When shoes suck athletes suck, this is where Bill and Phil helped out, with the start of Nike.…

    • 670 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Philip Knight Nike

    • 1837 Words
    • 8 Pages

    Philip Knight is the chairman, CEO, and co-founder of Nike and he currently owns more than 90% of the firm. The company is internationally known for its trademark "swoosh" and its leadership in the athletic apparel industry. Philip H. Knight 's involvement with a sporting goods company is not accidental. He has always loved running, was a miler in college and has participated in marathons since. Knight received a BBA in Accounting at the University of Oregon in 1959, and was an MBA student at Stanford University. The revolution of the sports clothing industry began in 1964, when Knight and his partner, coach Bob Bowerman, began to import Japanese shoes and sell them to local track runners, under the company name Blue Ribbon Sports.…

    • 1837 Words
    • 8 Pages
    Good Essays
  • Powerful Essays

    Nike Accounting

    • 3659 Words
    • 15 Pages

    and Phil Knight was a talented middle-distance runner from Portland, who enrolled at Oregon in…

    • 3659 Words
    • 15 Pages
    Powerful Essays
  • Good Essays

    On January 25, 1964, Bill Bowerman and Phil Knight founded “Blue Ribbon Sports.” Mr. Bowerman and Mr. Knight officially changed the name of their company “Blue Ribbon Sports”, to Nike, Inc. on May 30, 1971. It started out as the two of them selling running shoes from a Japanese manufacturer out of the back of their van. They would park their van outside of track meets and try to sell their running shoes to the athletes. Nike is now headquartered in Beaverton, Oregon. To think that Nike came all the way from selling running shoes out of a van shows how far they have come as a company. This shows what Nike’s effective marketing and advertising strategies, quality products, and successful financial plan was able to let them do throughout…

    • 470 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Kasean Wiley Nike Speech

    • 1026 Words
    • 4 Pages

    ST: Phil Knight was a track runner at the university of Oregon from 1955-1959. He was a talented runner but an even more gifted student as he graduated from Oregon as well as Stanford.…

    • 1026 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Nike Research Paper

    • 1963 Words
    • 8 Pages

    At the young age of 15, Phil was attending Cleveland High School, and was making a big name for himself in the process. He was voted on in the yearbook as the most pleasant student in the graduating class of 1955. He also participated in sports such as tennis and he also ran track. Over the course of his career, he became one of the best middle distance runners in the city. He went on to get a full-ride scholarship to the University of Oregon and be coached by future business partner and heralded as the best track and field coach of his era, Bill Bowerman. Phil went on to graduate from Oregon and pursue his master’s degree at Stanford Graduate School.…

    • 1963 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Phil Knight is the founder and CEO of the athletic gear company, Nike. He was born in Portland, Oregon, on February 24th, 1938. Knight and Nike helped start a sports business revolution in the 1970s, changing old-fashioned tennis shoes into highly specialized equipment and promoting them as symbols of athletic prowess and success. Nike's success made Knight one of America's wealthiest men.…

    • 536 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Nike Analysis

    • 1992 Words
    • 8 Pages

    Nike Corporation has become one of the most competitive sports and fitness companies worldwide. Two runners, Bill Bowerman and Phil Knight, from a small town in Oregon embarked upon the business with a handshake agreement. The enterprise began in January of 1964 with the introduction of Blue Ribbon Sports. In 1966 the handshake between Bowerman and Knight was made official with a formal written partnership. While the company was still young there were others who were imperative participants in the growth of the corporation. Jeff Johnson became Blue Ribbon Sports’ first full time employee in 1965. Johnson sold shoes out of the back of his van at high school track meets.…

    • 1992 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Nike Informative Speech

    • 1026 Words
    • 5 Pages

    I. Main point: The foundation of Nike was built through the relationship of Phil Knight, a track and field athlete and his former coach Bill Bowerman of the University of Oregon.…

    • 1026 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Informative Speech

    • 307 Words
    • 2 Pages

    The foundation of Nike was built through the relationship of Phil Knight, a track and field athlete and his former coach Bill Bowerman of the University of Oregon.…

    • 307 Words
    • 2 Pages
    Satisfactory Essays
  • Best Essays

    Nike- Ethical Issues

    • 1448 Words
    • 6 Pages

    Nike was established in 1972 by Bill Bowerman and Phil Knight. These two men were visionaries. The goal for Nike was to carry on Bowerman’s legacy of innovative thinking by helping every athlete reach their goal or by creating lucrative business opportunities that would set the company apart from any competition. This included providing quality work environments for all who were employed by Nike.…

    • 1448 Words
    • 6 Pages
    Best Essays
  • Good Essays

    Nike Case Study

    • 947 Words
    • 4 Pages

    Nike was founded in 1964 by Bill Bowerman and Phil Knight. ("Nike, inc. history," ) Bill Bowerman was a track coach at the University of Oregon and Phil Knight was a student and part of the track team at the University of Oregon. ("Nike, inc. history," ) For years, Bill Bowerman was always looking for ways to give his runners a competitive advantage, whether it be by energy drinks or providing his runners with shoes. He even came up with his own designs for shoes. Phil Knight was a finance major. ("Nike, inc. history," ) Upon completing his degree at Stanford University, Phil Knight sought out companies in Asia to produce running shoes that could compete with the German made running shoes in the United States. ("Nike, inc. history," ) Most companies did not want to hear his idea. Phil Knight’s big break came when the Onitsuka Company offered to make Knight a distributor of their Tiger shoe. Phil Knight accepted their offer and soon contacted his old coach Bill Bowerman, to have the Oregon runners try out the shoes. Bowerman not only accepted Phil Knights offer but he in turn suggested the go into business together. In 1964, Blue Ribbon Sports was formed.…

    • 947 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Nike hit the ground running in 1962. Originally known as Blue Ribbon Sports, the company focused on providing high-quality running shoes designed especially for athletes by athletes. Founder Philip Knight believed that high-tech shoes for runners could be manufactured at competitive prices if imported from abroad. The company’s commitment to designing innovative footwear for serious athletes helped it build a cult following among American consumers. By 1980, Nike had become the number-one athletic shoe company in the United States.…

    • 441 Words
    • 2 Pages
    Good Essays

Related Topics