Sadakalo Fashion House Straytegic Concept

Topics: Bangladesh, Marketing, Target Pages: 15 (3285 words) Published: November 10, 2012
Sada Kalo – The place with a Difference


SadaKalo, one of the most renowned fashion houses in the country, solely relies on two colors black and white, just as its name implies. Their boutique insists on presenting apparel and accessories in only these two shades, giving them a unique edge over other fashion houses. Recently, we sat down with their business analyst, Mr Muntasir Mahmud, to get some insight on their history and their recent activities.

The business began thanks to the vision of their own, Mrs Tahfina Shahin, leading to the conception of a store that has been around for almost 10 years. After facing the usual financial difficulties any firm faces during its inception, ShadaKalo took full flight on 4 October 2002.

About Sadakalo

Fashion is a part of daily life. The work of a designer is to create a feeling of unexpressed desire- that is after a designer designs something a fashion conscious individual should say to him, That is what I wanted?. Keeping all these in mind, Sadakalo is designing its dresses and all other products, as well as, trying to keep up with the taste of fashion conscious people.

On October 4, 2002, Sadakalo was officially launched at Rifles Square in a small scale outlet but with full of expectation and excitement. Within a short time, Sadakalo was blessed by the love and inspiration of every level of customers, which guided to the opening of the second branch at Banani even before ending of one year of the first Outlet. The continuous eagerness of the people in Sadakalo cherished us to start the third branch at the theatrical region of Baily Road and the fourth and the largest outlet "Designer's Corner" at Gulshan Avenue. Later on Sadakalo has extended it's additional outlets in uttara dated on 14 April 2008, Bashudhora dated on 13february 2009 and last in Navana Baily Star dated on 8 June 2009 by turns.

Sadakalo has put it's step from domestic market to America. From the point of this views Sadakalo is the First Bangladeshi Fashion house has lunched it's outlet in New York. Sadakalo start's it's business operation in New York dated 14 February with a inauguration program held at evening 6 pm in Jackson heights New York. With the enthusiasm of domestic and expatriate buyer Sadakalo has eight outlet. sadakalo expects wish and bless form all.


The fashion house is already quite well established in Dhaka, making their current aim to move into other parts of the county. They already have one showroom in Chittagong so steps are now being taken to expand into Sylhet, Khulna and Rajshahi. After acquiring a firm foothold in Bangladesh, ShadaKalo is looking forward to expand abroad, preferably in India. They may only concentrate on two shades but the intent and ideas with which they execute their designs are exceptional. ShadaKalo has taken great strides over the past few years, and they definitely don’t look like they're anywhere near finished with their black and white.They try to flow a very different fashion style in Bangladesh. They find out bangle people like to ware very simple dresses. From that thinking they started SHADA KALO.

The reason as to why should any customer go for a Sada Kalo product is that the fashion house does not believe in targeting only one category of its prospective customer or a particular age group- from babies’ attire to clothing for the old, you ask them and they have it all! The store does not believe in any categorization but if the social class is taken into consideration, then Sada Kalo caters specially to the needs of middle-income generating people. Yet, its true specialty lies in the excellent cloth quality and the designs that are nothing less than being diverse. The variety in designs is such an important factor for the store...
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