Sabro Pakistan

Topics: Supply chain management, Supply and demand, Management Pages: 4 (1217 words) Published: May 30, 2007

The SABRO group of companies among is the largest manufacturer of home appliances in the country, the Islamabad based company manufactures different type's home appliances products, employs over 1,000 people, and sells its products in 07 countries.

Sabro Corporation was established in 1968, and it was the mix of superior management skill, experience, technical know-how and decision for offering the right products at the right time, which made SABRO a successful name in the history of manufacturing of air condition. The company had a defining moment at the beginning of operations, when the three brother decide to start business and on the them Mr Ashiq Ali Director, picked up a sledgehammer and began to smash newly assembled air condition. Today SABRO is considered to be a pioneer in Air-conditioning field and known as the largest manufacturer of residential and commercial units of all kinds. The secret of SABRO'S success is rather general to a management student but the two slogans under sabro's flag made SABRO an organization of its kind in Pakistan, i.e. total quality management and the network of after sales services. SABRO is very conscious in having long term commitments with its customer.

By the late 1970s, Sabro expanded and increased manufacturing requirements due to enhanced market demand, subsequently the management decided to establish a new plant for the manufacturing of commercial and industrial products. Initially they started with manufacturing of Coils and Fans etc. as replacement accessories. The company had diversified its product line, and its domestic market share in air conditions, refrigerators, washing machines, freezers, water cooler and split air conditions. In 1980s Sabro starts the process of innovation and research and development and introduce first Mini Split Air Conditioner in Pakistan. Sabro is manufacturing different types of splits packages, chillers, air handling units. Air curtains,...

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