SA Of USL

STRATEGIC ANALYSIS
United Spirits Limited

Presented by :
Diptesh Bhowmick (14HM11)

Introduction
 India’s Largest Beverage Alcohol Group and The Largest in the World
 Total worth of its spirits division brands is over $ 5 billion US Dollars
 Market Leader with over 59% market share of India in Spirits Business
 Portfolio comprises of a wide range of Brands including 21 Millionaire Brands
Won the most prestigious awards for flavors, ranging from Mondial to
International
Wine and Spirit Competition (IWSC) to International Taste & Quality Institute
(ITQI).


 USL has a global footprint with exports to over 37 countries. It has a sizeable presence in India

History of United Spirits
1857 - Mr. Thomas Leishman formed United Breweries
Ltd.
1947 - Mr. Vittal Mallya became the first Chairman of Indian Origin.
1974 - International beer exports began to Aden and
Middle East.
1983 - Dr. Vijay Mallya became the Chairman of the
UB group.

History of United Spirits o 2006 : United Spirits acquired of Bouvet Ladubay SAS, a Company in France engaged in manufacture of wines. This acquisition has been made by Asian Opportunities and
Investments Limited, a wholly owned subsidiary of USL in Mauritius. The acquisition involved the purchase of entire share capital of Bouvet Ladubay SAS for a consideration of Euro 14.75 Million.

o

2007: United Spirits Limited, the flagship of The UB Group acquired a hundred percent of Whyte & Mackay for £595m. It is one of the major acquisitions.

o

2008 : United Spirits Limited ranked the world’s 3rd largest spirits company unveiled
Bagpiper Whisky and McDowell’s Celebration Rum, in a revolutionary “bullet” pack of 60 ML and 90 ML respectively, creating the biggest packaging innovation for the spirits industry.

History of United Spirits Ltd. o 2008: Its board had approved the merger of Balaji Distilleries, into USL in an all stock deal with effect from Apr. 01, 2009.

o

2009: United Spirits Ltd sells 90 million cases in 2008-2009;