SWOT Analysis Of The Strategic Plan Of A Family Business

Background In every business have many competitors in the markets. Every organization would like to gain on a market share. For the strategic plan of my future career, I would like to operate my family business. Petlina & Korab explain that “Family business is a company owned and controlled by the family or selected members thereof on the assumption that the company will be handed over to the next generation in future” (2015, p.36). It was opened by my father and was opened for more than twenty years. It is small medium businesses (SME’s) and it is freight forwarder businesses, which provide services by delivering products from one location to other locations by using sea transport or air transport. When in the market has many organizations, they try to cut down their profits to have more customers. This makes organizations get a little profit or may get at the break-even point (profit is zero). There are many issues in the businesses such as, many competitors come in the freight forwarder businesses and customers prefer to deliver their products by sea transport more than air transport because the sea freight is cheaper than the air freight. Also, in the past, my father focused on
The way to know and develop the abilities to perform tasks is the SWOT analysis. “[The] understanding your strengths and weaknesses at work will help you focus on areas that need attention, as well as provide a footing for a personal development or career action plan” (“How to… find your strengths and weaknesses” 2008, para. 2). It is better to realize abilities, so people can improve and develop to have better performances. The organization should analyze on the SWOT analysis because it helps the company knows what it should improve, develop or aware to happen. It helps the organization to have better performances and have more on