SWOT Analysis Of MTN

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Introduction
The MTN Company is one of the leading telecommunication operating group in Africa. MTN is well known for its data and call services that they provide to millions of users in the continental scale. The company was launched in 1994 and integrated with M-Cell on its holdings in South Africa during its inception, it then spread its corporation into other parts of Africa after acquiring the license to ‘take part’ in their economy (Marketline 2013, p. 6) . The company has made a huge impact on the line of communications in the modern societies. The expansion to various continents made is more prominent in its value to the people since the means of communication is very important in business and personal usage.
In the South African soil
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“SWOT analysis is an instrument of strategic planning which scans internal strengths and weaknesses of the organization and illuminates the opportunities and threat of the environment” (Rauch, 2007: 414). The idea behind this type of analysis is to understand these components that it entails in detail in order to have an understanding the outcome of the CI strategy. The strength in this case it’s the reputation and willingness to deliver. The prominent service that it gives towards individuals that use the service. For instance, the quicker way of buying the data using the service and having to pay less. The advantageous marketing of the intelligence, such as advertising. Weakness may stem on the decline of the revenue being received due to the competitive environment and also the network traffic which may be a disadvantage to the consumers. Opportunities may include the change in technology such as the tablets having a great impact in the technological sphere, this will favour a use of data bundle plan which is more convincing. Threats include the competitors which will put forth specials and possible deals which may grasp the consumer’s attention in attaining

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