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SWOT Analysis: Google's Zero Deaths Goals?

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SWOT Analysis: Google's Zero Deaths Goals?
Strengths
• FCA and Google combining their engineering teams will accelerate the pace of innovation in the automotive industry through design, testing and manufacturing of the self-driving Chrysler Pacifica.
• Google’s Zero Deaths goal in which the company believes it can make a difference in transportation safety by eliminating the crashes that lead to them, by removing humans from the driving equation. Which will decrease the conditions that lead to crashes such as speeding, distraction and poor visibility
• Fiat Chrysler Automobiles (FCA ) sold 4.743 million cars and light commercial vehicles in 2015, up 0.2% on the 4.736 million sold the previous year
• Engineering duties will be shared between the two companies based on their areas of …show more content…
Therefore, the cars have no control of human drivers who choose not to drive safely
• The car is also equipped with a GPS system, but Chatham explained that the information provided by it is not as reliable as the other sensors and cameras.
• Due to the necessity of complex virtual and logical maps, the Google car can only drive pre-planned routes that the company has mapped meticulously in advance, so those interested in seeing the car in action will not see it demonstrated on tour
• Self-driving car is programmed to defer to other objects and vehicles-it cannot assert itself to the point of coming into contact with something …show more content…
• Researchers in the fledgling field of autonomous vehicles say that one of the biggest challenges facing automated cars is blending them into a world in which humans don’t behave by the book.
• Google may face the risks such as hackers and when an autonomous car breaks down on the highway
• The company finds that the tremendous safety and mobility benefits outweigh the issues that are still being refined. One of those issues being snow, which changes how the world appears and the Google car is incapable of functioning in snow

• Birdsall, M. (2018). Google and ITE: The Road Ahead for Self-Driving Cars. [online] Trid.trb.org. Available at: https://trid.trb.org/view.aspx?id=1311222 [Accessed 9 Mar.
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