Preview

SEO Consultant Case Study

Satisfactory Essays
Open Document
Open Document
762 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
SEO Consultant Case Study
Once you step inside the world of internet marketing, there is so much ground you have to cover. For a fact, going online and marketing your products and services globally is a big step towards the growth of your business. However, not every businessman who goes online achieves what every businessman desires for: to be #1. For this reason, the inauguration of SEO Consulting took place and started to change the most ordinary and typical means of internet marketing.

I have done some research myself and found a superb way to learn more about how an SEO Consultant can help online businesses grow and how SEO Consulting can improve sales and returns on investments (ROI). By directly contacting several SEO Consultants and hearing their stories myself, …show more content…
To do this, you have to be aware of the qualities you have to look out for when choosing one:

Top 3 Characteristics of a Good SEO Consultant

1. The SEO Consultant is Eager To Learn About Your Business.

It is believed that before a consultant can begin detailing the strategies for successfully becoming #1, the SEO Consultant must first "have an understanding of the clients' business and marketing goals to develop the strategy and approach for a winning SEO campaign."

If the consultant is interested in what you are marketing and is knowledgeable about what it is that you want to achieve, then for sure, doing business with this SEO Consultant will be a breeze.

2. The SEO Consultant is Knowledgeable in the Different Fields of SEO.

"Ideally, the SEO Consultant should understand things like: Business Objectives, Marketing Strategies, Demographics of Target Audience, Media Mix & Flight Dates, Creative considerations, Messaging, Success Metrics, Dependencies, and Methods of …show more content…
Working with a consultant who knows how concepts work will definitely be beneficial as you already know that the consultant knows what he is
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Kenworth Motors Case
    • 366 Words
    • 2 Pages

    Kenworth Motors Case

    If he is a professional consultant, he should first research about the organization and prepared himself a little better. Also he needs to do some research on the management and it operation within the organization. One thing that I can give credit to this consulting is that he is a good seller. He first begins his question about the plant and products of the organization and led the manager to talk about different topic of their products. Also both the manager and consultant had a positive attitude toward everything.…

    • 366 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Organizational Developtment
    • 328 Words
    • 2 Pages

    Organizational Developtment

    Essentially, consultants are hired in order to fix problems, make operations more efficient, cut costs or really do anything a client needs.…

    • 328 Words
    • 2 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    To what extent do you think that Tom’s cash flow forecast will help to guarantee the success of his Joshua franchise?
    • 2196 Words
    • 9 Pages

    To what extent do you think that Tom’s cash flow forecast will help to guarantee the success of his Joshua franchise?

    A consultant is some one who is there to offer advice to those in need of assistance. One benefit of Kate using a consultant to help with her business is that she is able to find out what steps are needed to be taken to help the business run smoothly. A consultant is able to help let Katie know what legal steps need to be taken and what is needed to be done to keep the business safe e.g. Having Insurance. According to the case study Kate was unaware that getting the business insured and following laws regarding hygiene, health and safety was necessary, this shows that without a consultant she would have been oblivious to important factors that may have affected the business in the long run. This shows that using a consultant is a benefit to Kate’s business especially as there are specific guidelines that need to be followed when dealing with food products and having which a consultant can inform Kate about due to experience and knowledge.…

    • 2196 Words
    • 9 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Qrt2 Task 2
    • 2350 Words
    • 10 Pages

    Qrt2 Task 2

    References: Belew, S., & Elad, J. (2009). Retail to E-Tail Starting an Online Business All-in-One Desk Reference for Dummies, 2nd Edition. John Wiley & Sons 2009. Competitive Marketing Strategies: Analyzing Competitors. (n.d.). Eley, B., & Tilley, S. (2009). Online Marketing Inside Out. SitePoint. Genius, S. (2013, May 30). SEO Tools. Retrieved from seobesttools.com: http://www.seobesttools.com/what-is-seo/ Lancaster, G., & Reynolds, P. (2005). Management of Marketing. Taylor and Francis. MarketingFind. (2013, May). Opportunities in Online International Marketing. Retrieved from marketingfind.com: http://www.marketingfind.com/articles/opportunities_in_online_international_marketing. html Rouse, M. (2013, May 30). CRM (Customer Relationship Management). Retrieved from searchcrm.techtarget.com: http://searchcrm.techtarget.com/definition/CRM Stokes, R., & Quirk, M. o. (2013). eMarketing: The Essential Guide to Online Marketing, v. 1.0. Flat World Knowledge, Inc.…

    • 2350 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    It 460 - Unit 2 Project
    • 1159 Words
    • 5 Pages

    It 460 - Unit 2 Project

    • Interactive Marketing – SEO strategy analysis, search engine marketing, paid search marketing, and ongoing SEO support.…

    • 1159 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Better Essays

    Marketing Mix
    • 1502 Words
    • 7 Pages

    Marketing Mix

    Companies today try their best to continue to keep up with the changes of services, products and technology. Companies rely on their abilities in marketing to keep consumers interested in their products and services. The success of a company may rely on the company’s marketing performance. Marketing planning starts by thinking of the targeted audience needs, strategies, and the development of the products and or service needed. Developing a marketing strategy will consist of the marketing mix.…

    • 1502 Words
    • 7 Pages
    Better Essays
    Read More
  • Powerful Essays

    Strengths and Weaknesses of the Digital Planning Process
    • 1588 Words
    • 7 Pages

    Strengths and Weaknesses of the Digital Planning Process

    Chaffey, D et al (2008) Internet Marketing: Strategy, Implementation and Practice. 4th edition. Harlow, Prentice Hall.…

    • 1588 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Case Analysis: Mckinsey & Company- Managing Knowledge and Learning
    • 3251 Words
    • 14 Pages

    Case Analysis: Mckinsey & Company- Managing Knowledge and Learning

    To be the global leader in consulting industry, provide expertise consulting service to the worldwide clients.…

    • 3251 Words
    • 14 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Unit 6 M3 Online Marketing Strategy
    • 11193 Words
    • 45 Pages

    Unit 6 M3 Online Marketing Strategy

    The new generation of customers of an organisation prefer to get the information through the online sources as it is more convenient and more customised information. The proportion of online marketing is cautiously going up with the passage of time as the computer literature and internet facilities are increasing.…

    • 11193 Words
    • 45 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Consultant Paper
    • 2973 Words
    • 12 Pages

    Consultant Paper

    This paper discusses the creation of "Just in Time Consulting" and explains the types of services the firm offers to clients. It also explains the roles/responsibilities of each member of the team, and analyzes which University of Phoenix courses helped in the creation of the consulting firm.…

    • 2973 Words
    • 12 Pages
    Powerful Essays
    Read More
  • Good Essays

    Defensive Marketing Plan
    • 736 Words
    • 3 Pages

    Defensive Marketing Plan

    Philip Kotler suggested that marketing strategies are developed for individual, brands, products, customer groups or channels. He further suggested that effective marketing plans define the goals of the company, the target market and the way customers should be convinced. He further suggested that marketing strategies are developed in six steps. These include:…

    • 736 Words
    • 3 Pages
    Good Essays
    Read More
  • Better Essays

    Client Consulting Communication Strategies Paper
    • 940 Words
    • 4 Pages

    Client Consulting Communication Strategies Paper

    As first being new to consulting the consultant have to establish what the issue is. What exactly the client wants from the consultant. According to the client they are looking at running two (2) Human Resources system and is looking to reduced overhead and increase productivity. In order to be proactive as the consultant one must make sure to avoid potential pitfalls, disappointments and frustration that can lead to failure. The clients is looking to the consultants primary goal which is to provide services that guarantee customer satisfaction. what the issue or problem is and this is an opportunity for the consultant and client to establish a good working relationship. This is an important phase in the business process because the consultant must show authentic behavior with the client as you have to put in words what your experiencing with the client. Doing this process this is the most powerful thing a consultant can do to create leverage that one is looking for and to build client commitment. By being authentic this gives credibility to the relationship between the consultant and the client. If the consultant shows lower trust then this leads to lower leverage and lower client commitment (Block, P. ch.3,…

    • 940 Words
    • 4 Pages
    Better Essays
    Read More
  • Powerful Essays

    Management Consultants
    • 1552 Words
    • 7 Pages

    Management Consultants

    What can individual management consultants or management consultancy as a profession contribute to the recover from current economic climate.…

    • 1552 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Leveraging Business Opputrinity Through Online Advertising Platform in India
    • 8213 Words
    • 33 Pages

    Leveraging Business Opputrinity Through Online Advertising Platform in India

    Most advertisers create websites is to be visible to potential stakeholders. These could range from potential customers, employees or partners. Thus SEO or Search Engine optimization is often the first step of any online promotion activity. Search Engines (SEs) are the perfect platform for reaching out to target audience groups when they are looking for a firm, absence of user queries that relate to a business in SEs makes the firm invisible and customer may not be able to reach what he is looking for and end result is no sales. Pensa media offer its services by creating SEO campaigns which helps client to make their presence on SEs…

    • 8213 Words
    • 33 Pages
    Powerful Essays
    Read More
  • Better Essays

    Assignment 4 Bringing It Altogether
    • 2128 Words
    • 9 Pages

    Assignment 4 Bringing It Altogether

    A solid marketing strategy provides a roadmap to creating and delivering true value to distinct groups of customers. All successful marketing strategies must begin and end with the customer, they cannot be an afterthought or taken as a given, so marketers must test their assumptions about their customers constantly. These are the thing that goes into a marketing strategy. A cohesive combination of: Targeting—to whom are you going to market your products and services? Positioning—how are you going to differentiate yourself from competitors? Product/Service Attributes—what attributes/features will the product/service have? Marketing Communications—how are you going to reach the target and with what message? Pricing—what price will you charge the target? Distribution—what channels will you use to sell the product or service? Customer Service—how will you manage additional customer needs? Of these components, targeting and positioning are the two most critical elements (Burgemeister, 2003).…

    • 2128 Words
    • 9 Pages
    Better Essays
    Read More

Related Topics