S4 Marketing Strategy
Marketing Strategy for launch of The Samsung Galaxy S4
Have you been keeping up with the press of the recent Samsung Galaxy S 4G launch strategy? Seen the details of the presentation at Radio City Music Hall in New York City? Â In this blog we will evaluate whether Samsung has an effective marketing strategy with this launch and why we reach these conclusions. In any marketing strategy, you need to create information and messages that your customers find interesting and worth talking about and remembering. You need to have the best unique selling points possible. If you have seen the press, or perhaps the launch show itself, this marketing strategy certainly achieves these goals, don’t you think? Let’s evaluate the keys to this launch marketing strategy and why we believe it achieves its goals: Pre-launch build up
A week after the official announcement of this event date, Samsung released a teaser video. In it, the company promised nothing short of the most amazing product to hit the market since TVs went color. Anticipation around Samsung’s latest smartphone salvo had built sufficiently that attendees line up around Radio City Music Hall beforehand and eventually filled the venue up to its second mezzanine. Even the tag line of the teasers is not coy about it ‘Be ready 4 the next Galaxy’.
Launch location/venue
New York City and the Radio City Music Hall … Samsung could not have selected a setting to create better ‘pop’ or press. What do you think?
Broadway Show Story
After Samsung mobile chief J.K. Shin ran down some of the S4′s key capabilities, a cast of nearly 20 actors and a full orchestra performed four scenes depicting stories of how the Samsung cell phones can be used in everyday life. In the first such vignette, a father at an elementary school talent show used the dual-camera functionality to photograph his family and his own reaction at the same time, superimposing his face onto the image of his son and wife. The
Have you been keeping up with the press of the recent Samsung Galaxy S 4G launch strategy? Seen the details of the presentation at Radio City Music Hall in New York City? Â In this blog we will evaluate whether Samsung has an effective marketing strategy with this launch and why we reach these conclusions. In any marketing strategy, you need to create information and messages that your customers find interesting and worth talking about and remembering. You need to have the best unique selling points possible. If you have seen the press, or perhaps the launch show itself, this marketing strategy certainly achieves these goals, don’t you think? Let’s evaluate the keys to this launch marketing strategy and why we believe it achieves its goals: Pre-launch build up
A week after the official announcement of this event date, Samsung released a teaser video. In it, the company promised nothing short of the most amazing product to hit the market since TVs went color. Anticipation around Samsung’s latest smartphone salvo had built sufficiently that attendees line up around Radio City Music Hall beforehand and eventually filled the venue up to its second mezzanine. Even the tag line of the teasers is not coy about it ‘Be ready 4 the next Galaxy’.
Launch location/venue
New York City and the Radio City Music Hall … Samsung could not have selected a setting to create better ‘pop’ or press. What do you think?
Broadway Show Story
After Samsung mobile chief J.K. Shin ran down some of the S4′s key capabilities, a cast of nearly 20 actors and a full orchestra performed four scenes depicting stories of how the Samsung cell phones can be used in everyday life. In the first such vignette, a father at an elementary school talent show used the dual-camera functionality to photograph his family and his own reaction at the same time, superimposing his face onto the image of his son and wife. The