Ryanair Swot

Satisfactory Essays
Ryanair
Ryanair is the World's favorite airline with 41 bases and 1100+ low fare routes across 26 countries, connecting 153 destinations. Ryanair operates a fleet of 232 new Boeing 737-800 aircraft with firm orders for a further 82 new aircraft (before taking account of planned disposals), which will be delivered over the next 2.5 years. Ryanair currently has a team of more than 7,000 people and expects to carry approximately 73 million passengers in fiscal year 2010/11.
(http://www.ryanair.com/en/about)
SWOT Analysis:
Strengths
* Strong brand name * Has first mover advantage on regional airports (e.g. Charleroi): acts as a barrier to entry * High seat density * High aircraft utilisation (Ryanair flies its planes for longer, thus generating more revenue from its assets) * High service performance (high rate of flight completion, low baggage loss, these give a good image of the company’s reliability)
Weaknesses
* Poor service (people skills) * Niche market (restricted expansion possibility) * Prone to bad press (Ryanair is perceived as arrogant and the slightest incident gets a-lot of press coverage) * Distance of some regional airports from advertised destination (over time, customers may find this a big inconvenience) * Appalling employee relationships
Opportunities
* EU enlargement (vast amount of new destinations opened up) * Benefits from less exposure to geopolitical risks (as they only really operate in Europe) * Economic slowdown actually helps Ryanair (changes in corporate culture, ‘steals’ customers from traditional carriers as they seek lower fares) * Expansion into the US

Threats * Competition from rival airlines * Terrorism * Limited growth on the South European market * Dependence on oil markets (fuel costs depend on the oil market) * European court decision (this may make expansion more difficult and costs rise in the future) * Face increase in air traffic

You May Also Find These Documents Helpful

  • Good Essays

    Ryanair SWOT

    • 1328 Words
    • 6 Pages

    TASK 2 - SWOT ANALYSIS A SWOT analysis is a study which can be undertaken in order to identify an organisation’s, product’s, or service’s internal Strengths and Weaknesses, and also its external Opportunities and Threats. A SWOT analysis focuses on the micro environment of one of the above entities, i.e. “factors which the organisation has some control over”. – Business Management Course Text, AIT Ireland (2013-20134). SWOT ANALYSIS OF RYANAIR Strengths Weaknesses Lowest Cost Base of any…

    • 1328 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    Swot Ryanair

    • 5772 Words
    • 24 Pages

    Ryanair’s Corporate Strategy Executive Summary Ryanair was founded in 1985 as a family business that originally provided full service conventional scheduled airline services between Ireland and the UK. The airline started to compete within the confines of the existing industry by trying to steal customers from their rivals, especially the state monopoly carrier Air Lingus, outlined by Chan Kim and Renée Mauborgne (2004) as “Bloody or Red Ocean Strategy”. Ryanair seemed to follow a “me-too strategy”; according…

    • 5772 Words
    • 24 Pages
    Powerful Essays
  • Powerful Essays

    SWOT analysis of Ryanair

    • 2400 Words
    • 8 Pages

    Contents1. Background22. Theoretical framework33. SWOT analysis of Ryanair44. Challenges and recommendations for the future75. References81. BackgroundThe subject of this report is Ryanair - the first Low Cost Carrier in Europe - which was founded in 1985 (Ryanair.com History 2008). The firm began operations with a staff of 25 and a single 15-seat airplane flying between Waterford and London. In 1986 Ryanair received permission to begin flying four flights a day on the Dublin-London route. In doing…

    • 2400 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    SWOT Analysis of Ryanair

    • 942 Words
    • 4 Pages

    Cost Carriers best. The global economic recession has handed Ryanair and similar carriers near-perfect operating conditions. As Ryanair explains, "this recession has encouraged passengers to become much more price sensitive which is why they are switching to Ryanair 's low fares and unbeatable customer service over all other competitors". Ryanair expects a 15-20% reduction in average fares this year to around EUR32 per passenger. Ryanair is expecting that several of its smaller rivals will not be…

    • 942 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Ryanair: Swot Analysis

    • 2514 Words
    • 11 Pages

    COMPANY PROFILE Ryanair Holdings (Ryanair or ‘the company’) operates low fare scheduled passenger airline serving short haul, point to point routes between Ireland, the UK, and Continental Europe, as well as Morocco. It is headquartered in Dublin, Ireland and employs about 8,560 people. The company recorded revenues of E3,629.5 million ($4,796.7 million) during the financial year ended March 2011 (FY2011), an increase of 21.5% over FY2010.The operating profit of the company was E488.2 million ($645…

    • 2514 Words
    • 11 Pages
    Powerful Essays
  • Better Essays

    Swot Analysis of Ryanair

    • 2287 Words
    • 10 Pages

    focused on a S.W.A.T. analysis on Ryanair, was fully based on internet web sites. For full information, refer to the bibliography at the end of he report. 3. Findings 3.1 Strengths a. Leadership in the low-cost sector • “Ryanair was Europe’s original low fares airline and is still Europe’s largest low fares carrier. Currently the company carries over 35m. passengers on 325 low fare routes across 21 European countries”( Ryanair). As a matter of fact Ryanair is currently the largest low-cost company…

    • 2287 Words
    • 10 Pages
    Better Essays
  • Powerful Essays

    Ryanair

    • 3579 Words
    • 19 Pages

    COLOGNE BUSINESS SCHOOL (CBS) Case Study: Ryanair The future of the leading low fares airline Term paper for Transnational Management Summer Semester 2014/2015 Lecturer: XXX Anton Wischnewski BA12 in International Business / International Trade Student-No. XXX Table of Contents 1 Introduction ....................................................................................................2 2 Overview of Ryanair ..........................................................................…

    • 3579 Words
    • 19 Pages
    Powerful Essays
  • Good Essays

    Ryanair

    • 1623 Words
    • 7 Pages

    Ryanair was founded in 1985 by the Ryan family to provide scheduled passenger airline services between Ireland and the UK, as an alternative to the then state monopoly carrier, Aer Lingus. It started out a full service conventional airline, with two classes of seating and leasing three different types of aircraft. However despite growth in the passenger volumes financial problems were of a growing concern. In its fight to survive the airline went through a dramatic restyle to become Europe 's first…

    • 1623 Words
    • 7 Pages
    Good Essays
  • Powerful Essays

    Ryanair

    • 6231 Words
    • 25 Pages

    Instructor’s Manual 368 © Pearson Education Limited 2005 CASE TEACHING NOTES Ryanair – The Low-Fares Airline Eleanor O’Higgins 1. Introduction Ryanair was the first budget airline in Europe, modelled after the successful US carrier, Southwest Airlines. The case offers students the opportunity to evaluate the strategy of Ryanair against the backdrop of the European airline industry and the burgeoning budget sector. Business students at all levels enjoy this case and relate to it, since air…

    • 6231 Words
    • 25 Pages
    Powerful Essays
  • Good Essays

    Ryanair

    • 680 Words
    • 3 Pages

    transportation for this route. Ryanair recognized the profitability of the Dublin-London route, which was the only route that was profitable for Aer Lingus. While the direction of British Airways and Aer Lingus‘business models diversified worldwide, Ryanair saw an opportunity to streamline its costs by specializing on this specific route. Ryanair introduced a low cost, unrestricted fare, which undercut BA and Aer Lingus by £110 per ticket, while still focusing on first rate service. Ryanair was able to offer…

    • 680 Words
    • 3 Pages
    Good Essays