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Ryanair Casestudy

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Ryanair Casestudy
Ryanair – the low-fares airlines
Case Study
By

Sid Hegde

Ryanair – the low-fares airline

Table of Contents Q1. Why has Ryanair been successful thus far?..................................................................3 Q2. Is Ryanair 's strategy sustainable?..................................................................................4 Q3. Would you recommend any changes to Ryanair 's approach?.......................................5 Q4. Should Ryanair continue to pursue the Aer Lingus bid?..............................................6 Q5. Evaluate the strategic leadership of Michael O 'Leary..................................................7 Conclusion...........................................................................................................................8 Bibliography........................................................................................................................9 Appendix............................................................................................................................10
A1. PESTEL Analysis...............................................................................................................10 A2. 5-Forces Analysis...............................................................................................................11 A3. Ryanair SWOT Analysis.....................................................................................................12 A4. TOWS Matrix......................................................................................................................13 A5. Strategic Capability and Competitive Advantage...............................................................13 A6. Stakeholder analysis on Ryanair’s bid for Aer Lingus........................................................14 A7. Ansoff Matrix – Strategic Direction for Ryanair...................................................................14 A8. Growth/Share Matrix (BCG
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