Russell Crowe Target Audience

recognisable individual, which will enable a wider target audience to be reached due to him being such a reputable source. He has already represented various other charities, which makes him trustworthy. Not only is this campaign aiming to raise mass media awareness, but also hopes to educate individuals in smaller communities who may not have knowledge of cancer and the affects it has on families and individuals. The overall objective of the campaign is to get as many people involved and participating and in turn generate as many donations as possible.
The response the campaign wishes to achieve from the audience is to feel sympathy for certain individuals and their families who are battling with the effects of cancer. With Russell Crowe