Rural Marketing in Northeast India

Topics: Cooperative, Agriculture, Assam Pages: 48 (16195 words) Published: August 22, 2013
Rural Marketing System in the
North Eastern States: Problems, Diagnosis and
Strategy Perspective

Introduction …
: Agricultural Marketing system in North-Eastern States …
: Rural Marketing system in Assam …
: Rural Marketing system in Tripura …
: Agricultural and Rural Marketing system in Meghalaya …
: Perceptions of farmers on Rural Marketing …
: Promoting Agribusiness Marketing Channels …
: Development of Marketing Infrastructure for Farmers …
: Summary and Recommendations …

INTRODUCTION

Background of the Study
The economy of the northeastern region is predominantly agriculture comprising agriculture and horticultural crops. The rural marketing is largely unorganized in the region and dominated by the private traders. The northeastern states have observed high production of fruits, spices and cashew in the recent past but could not fetch market price to the farmers at par with the markets in the other states. The topography of the NE states is not favorable for the movement of the products. Besides, the infrastructure, procurement practices, marketing approaches and processing facilities are also observed as the major constraints in the rural marketing in the NE region. The social and cultural taboos are also responsible to a large extent in not developing agro-industries in the region to provide better value addition to the horticultural crops. It is hence, necessary to diagnose the problems in the NE region for providing improved marketing environment and value added economic benefits to the farmers through better management of various post-harvest functions of the horticultural crops.

Scope of the Study
The economy of the northeastern region is predominantly agriculture consisting of agriculture and horticultural crops. That the North-Eastern Region of India is an untapped reservoir of potential for development of horticulture is stating the obvious. Abounding in crops like Banana, Pineapple, Cashew, Citrus, Ginger and Onions which have high commercial valve before or after processing, the region seems to have already missed a great opportunity as Post-liberalized India is looking forward to penetrating international markets for some of Indian Horticultural products like grapes and mangoes as has happened in ports of Maharashtra, Andhra Pradesh and Karnataka.

The rural marketing is largely unorganized in the region and dominated by the private traders. The northeastern states have high production of fruits, spices and cashew in the recent past but could not fetch market price equivalent to the other states. The topography of the NE states is not favorable for the movement of the products. Besides, the infrastructure, procurement practices, marketing approaches and processing facilities are also observed as the major constraints in the rural marketing in the NE region. The social and cultural taboos are also responsible to a large extent in not developing agro-industries in the region to provide better value addition to the horticultural crops. Therefore it is, necessary to diagnose the problems in the NE region, in order to provide improved marketing environment and economic benefits to the farmers through better post-harvest management of the horticultural crops.

Objectives of the Study
In recognition of the vast scope that exists in the north eastern region for improving the socio-economic condition of the farmers through better post-harvest management of horticultural produce with specific emphasis on marketing, the study is designed covering three states of Assam, Meghalaya and Tripura.

The specific objectives of the study will be as under:
To assess the existing infrastructure and policy support from the state and central government for post-harvest management and marketing of horticultural produce.

To study the existing practices for procurement, pricing and payments to the horticulture farmers on their produce and problems thereof.
To study the institutional arrangements...
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