Rural Marketing
Mana Gromor Centres(MRC)
Coromandel International
2/16/2014
Coromandel International Limited, India’s second largest Phosphatic fertilizer player, is in the business segments of Fertilizers, Specialty Nutrients, Crop Protection and Retail. The Company manufactures a wide range of fertilizers and markets around 2.9 million tons making it a leader in its addressable markets.
In its endeavour to be a complete plant nutrition solutions Company, Coromandel has also introduced a range of Specialty Nutrient products including Organic Fertilizers. The Crop
Protection business produces insecticides, fungicides and herbicides and markets these products in India and across the globe. Coromandel is the second largest manufacturer of
Malathion and only the second manufacturer of Phenthoate. Coromandel has also ventured into the retail business setting up more than 640 rural retail centers in the States of Andhra
Pradesh and Karnataka.
The Company clocked a turnover of Rs.9, 823 crore during FY 2011-12. lt was ranked among the top 20 best companies to work for by Business Today and was also voted as one of the ten greenest companies in India by TERI, reflecting its commitment to the environment and society.
Coromandel is a part of the Rs. 22, 314 Cr Murugappa Group.
Narrate in detail, what is the initiative, system or project which the organization has implemented in the recent past specifically for the benefit of / directed towards the Rural population / consumers
Murugappa group’s Coromandel International (CIL) has taken the following initiative in the recent past specifically for the benefit of rural population particularly village farmers.
The company has established “Mana Gromor” retail outlets in rural sectors which provide agri inputs to the farmers. Additionally the company also provides advisory services to the farmers through their in-house experts present in these retail stores. This includes right usage of pesticides, best cropping
Coromandel International
2/16/2014
Coromandel International Limited, India’s second largest Phosphatic fertilizer player, is in the business segments of Fertilizers, Specialty Nutrients, Crop Protection and Retail. The Company manufactures a wide range of fertilizers and markets around 2.9 million tons making it a leader in its addressable markets.
In its endeavour to be a complete plant nutrition solutions Company, Coromandel has also introduced a range of Specialty Nutrient products including Organic Fertilizers. The Crop
Protection business produces insecticides, fungicides and herbicides and markets these products in India and across the globe. Coromandel is the second largest manufacturer of
Malathion and only the second manufacturer of Phenthoate. Coromandel has also ventured into the retail business setting up more than 640 rural retail centers in the States of Andhra
Pradesh and Karnataka.
The Company clocked a turnover of Rs.9, 823 crore during FY 2011-12. lt was ranked among the top 20 best companies to work for by Business Today and was also voted as one of the ten greenest companies in India by TERI, reflecting its commitment to the environment and society.
Coromandel is a part of the Rs. 22, 314 Cr Murugappa Group.
Narrate in detail, what is the initiative, system or project which the organization has implemented in the recent past specifically for the benefit of / directed towards the Rural population / consumers
Murugappa group’s Coromandel International (CIL) has taken the following initiative in the recent past specifically for the benefit of rural population particularly village farmers.
The company has established “Mana Gromor” retail outlets in rural sectors which provide agri inputs to the farmers. Additionally the company also provides advisory services to the farmers through their in-house experts present in these retail stores. This includes right usage of pesticides, best cropping