Rural Marketing

Department of Business Administration State University Coimbatore India.

PROJECT REPORT
ON
“A Study On Consumer Behavior in Rural Market”
A Report submitted in partial fulfillment of the requirement for the degree of
MBA Program
BY
S. SIVA PRASAD
H.T. NO: 11P35F0619

Bhavan NIFTE School Of Business, Bangalore
(Affiliated to Bharathiar University)
(2011-2013)

DECLARATION

I hereby declare that, this project report entitled

“A Study On Consumer Behavior in Rural Market”
Of project work undertaken by me, Bhavan NIFTE School Of Business, Bangalore, in partial fulfillment of the requirements for the award of degree of Master of Business administration . I further declare that this dissertation has not been submitted to any University/ Institute for the award of any degree/ diploma or any other similar Title.

Place: Bangalore S. SIVA PRASAD
Date: H.T. NO: 11P35F0619

EXAMINER’S CERTIFICATION

The Project report of

(S. SIVA PRASAD)

“A Study On Consumer Behavior in Rural Market”

Is approved and it is acceptable in quality and form

Internal Examiner External Examiner

(Name, Qualification and Designation) (Name, Qualification and Designation)

UNIVERSITY STUDY CENTRE CERTIFICATE

This is to certify that the project report entitled

“A Study On Consumer Behavior in Rural Market”

Submitted in partial fulfillment of the requirements for the degree of masters of business administration of Bharthiar University”

S SIVA PRASAD

has worked under my supervision and guidance and that no part of this report has been submitted for the award of any other degree, diploma, fellowship or other similar titles or prizes and that the work has not been published in any journal or magazine

S SIVA PRASAD Certified
Reg no: - 11P35F 619

Guide’s Name and Qualification

Acknowledgement

I consider my proud privilege