Contemporary society is influenced and shaped by the manipulation of the distinctive power of visual. It is an indelible force, shaping humanity and their distinctive experiences where time pervades the human psyche, initiating our actions towards our desires and destiny. This is revealed through Tom Twyker’s postmodern film, Run Lola Run, paralleling the concepts of time, love and chance to contemporary society through an individualistic and existentialistic approach. Similarly, William Shakespeare’s sonnet 12: When I do count the clock that tells the time further supports these three concepts through the continuous allusions to nature to portray the cycle of life. These two texts therefore demonstrate the portrayal of contemporary society through the manipulation of the distinctive power of visual.
Twyker’s utilisation of cinematography illustrates that the distinctively visual “Run Lola Run” shapes our insights that time has the ability to control and dominate our lives. Initially, low angle shots of a swinging pendulum are presented, followed by the tracking shot up the gothic clock, revealing a grotesque face. The low angle and close up shot reinforces its inevitability as it dominates and controls our lives. Additionally, the animated character of Lola runs through a spiralling tunnel, also encapturing the audience. This symbolises the revolution of life around us, propelling us forward. The clock swallowing Lola and the audience is distinctively visual, enhancing the audiences experience and involvement within the film. It accentuates the power that time has more control over Lola’s life as well as the audience’s lives as we are unable to comprehend the unforeseeable future. Similarly Shakespeare’s sonnet intrinsically crafts humanity’s progression through the distinctively visual allusions to nature. The persona observes the clock