Rugby World Cup 2011 Tourism

Topics: Tourism, New Zealand, Fiji Pages: 5 (1703 words) Published: June 21, 2013
Tourism Assignment

Rugby World Cup 2011

Name: Jack Yan
Student Number: 1131040
Due Date: 20th June 2013 Content
1.0 Introduction
2.0 Analyses of tourists' number and tourist generating region 3.0 Leiper’s model with Rugby World Cup
4.0 Different types of tourists brought by Rugby World Cup 5.0 Positive and negative impact of Rugby World Cup 2011
6.0 Conclusion
7.0 References

1.0 Introduction
The Rugby World Cup 2011 was held in New Zealand successfully between September to October. There were many tourists came to New Zealand, not only the rugby fans but also the travelers who come to New Zealand for sight seeing. This huge event made an extraordinary impact on New Zealand tourism industry and hospitality industry included in the tourism industry. This impact was really important for New Zealand. After all this event helped New Zealand attracted more tourists. It gave New Zealand a chance to show how good it is.

In this essay, I will discuss the impact which given by the Rugby World Cup in New Zealand tourism industry and hospitality industry. First, I will analyze the data which is tourist number of different countries came to New Zealand before the Rugby World Cup and after. After that I will talk about the different origin countries. And different types of tourists came to New Zealand. The last one will be positive and negative impacts of the Rugby World Cup.

My introduction is briefly talk about what I am going to discuss. And the body part I will clearly discuss what I introduced in the introduction to statistics. The conclusion will be my thought of the Rugby World Cup and strengths and weaknesses.

2.0 Analyses of tourists' number and tourist generating region
Rugby World Cup 2011 gave a great chance to New Zealand tourism industry. And New Zealand tired best to use this chance to develop the tourism industry. Here is the chart showed that the visitor number from different countries came to New Zealand at different months. (Statistics New Zealand, 2011)

The Rugby World Cup started in September. And you can see from the chart the number of tourists came to New Zealand in September is almost equal to the number arrived from July to September. It shows the Rugby World Cup was a very good boost for the New Zealand tourism industry. If we look closer to the number, you can see the that the countries have the largest number of tourists are all participating countries to the Rugby World Cup, such as Australia (27500), United Kingdom (11600) and France (7900). This also showed the importance of Rugby World Cup.

The next chart shows the number of tourists come to New Zealand in different months. (Statistics New Zealand, 2010)More tourist come to New Zealand during the summer which is between November to February. But because of the Rugby World Cup, the tourists' number rocketed to 219000 which is increased 24% compared with the same period in the last few years average numbers of visitors.

3.0 Leiper’s model with Rugby World Cup
Next I will talk about the countries which tourists came from related to the Leiper’s model in tourism.
Leiper’s basic whole tourism system places tourism within a framework that minimally require five interdependent core elements:
1. At least one tourist
2. At least one tourist-generating region
3. At least one transit route
4. At least one tourist destination
5. A travel and tourism industry that facilities movement within the system.
(Weaver & Lawton, 2010)

From this diagram we can see that Australia has the most tourists in all these tourist generating regions. The first and most important reason is Australia has very close...

References: Ministry of Business, Innovation and Employment . (2013, February 19). International visitor survey. Retrieved June 18, 2013, from Ministry of Business, Innovation and Employment : http://www.med.govt.nz/sectors-industries/tourism/tourism-research-data/international-visitor-survey
Statistics New Zealand. (2010). International Visitor Arrivals to New Zealand. Retrieved June 18, 2013, from Statistics New Zealand: http://www.stats.govt.nz/browse_for_stats/population/Migration/iva.aspx
Statistics New Zealand. (2011, October 21). International Travel and Migration: September 2011. Retrieved June 18, 2013, from Statistics New Zealand: http://www.stats.govt.nz/~/media/Statistics/Browse%20for%20stats/IntTravelAndMigration/HOTPSep11/IntTravelAndMigrationSep11HOTP.pdf
The Heritage Foundation. (2013). 2013 Index of Economic Freedom. Retrieved June 18, 2013, from The Heritage Foundation: http://www.heritage.org/index/country/fiji
Weaver, D., & Lawton, L. (2010). Tourism Management. Milton Qld: John Wiley & Sons Australia, Ltd.
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