Royal Dutch Shell Company Profile

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Topics: Petroleum
Oil Companies – Royal Dutch Shell

I- Organizational Direction: Mission, Goals, Objectives

The objectives of Royal Dutch Shell are to achieve efficiency, responsibility and profitability in oil, gas and other related businesses and to take part in research activities and developments of new sources of energy to meet the world’s demand for energy. They believe oil and gas will be important to meet that demand for energy for years to come, and most of their investments are directed to oil and gas technology research; investing in ways to increase productivity. Their main objective is to deliver oil and gas products profitably, while maintaining a strong position in the world market for oil and gas, a very competitive environment in which a small number of players compete for the diminishing supply of these key commodities.

II. Relative Industry Position – Including financial analysis and firm-level strategy

Royal Dutch Shell is a global company involved in all the key aspects of the oil and gas industry and also to some degree involved with other energy related businesses, such as green energy. The company principal focus inside the oil industry is in three different segments: Upstream, Downstream and Corporate. Upstream are those activities that have to do with the search and recover of oil and natural gas, the transformation and transportation of those and other commodities, such as energy produce from wind mills. Downstream are those activities related to the manufacturing, distribution and marketing of energy products, and Corporate includes supportive roles within the organization, such as accounting, finance, human resources. Shell is a major player inside the oil industry; they are a close second to Exxon Mobil, the biggest private owned oil company in the world. Shell has proved reserves in the amount of 13.9 billion barrels of oil equivalent, and most of that oil is produced in the US, UK, Oman and Nigeria,



References: Martinez, A. (2012). Citing Websites. In Shell-Commissioned Report on South Africa Gas Flawed.  Retrieved March 28, 2012, from http://royaldutchshellplc.com/2012/03/03/shell-commissioned-report-on-south-africa-gas-flawed-group-says/ Ross, M. (2012). Citing Websites. In The Living Company: Habits for survival in a turbulent business environment.  Retrieved March 28, 2012, from http://www.businessweek.com/chapter/degeus.htm Donovan, J. (2012). Citing Websites. In Shell Takes Aim at Biggest Prize in Energy.  Retrieved March 29, 2012, from http://royaldutchshellplc.com/2012/04/26/shell-takes-aim-at-biggest-prize-in-energy/ Darnton, J. (2012). Citing Websites. In Shell Makes a Big Oil Discovery Off Nigeria.  Retrieved March 30, 2012, from http://www.nytimes.com/1996/03/12/world/shell-makes-a-big-oil-discovery-off-nigeria.html?src=pm Hicks, B. (2012). Citing Websites. In Royal Dutch Shell PLC (RDSa) Company Profile.  Retrieved March 30, 2012, from http://www.reuters.com/finance/stocks/companyProfile?rpc=66&symbol=RDSa

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