Royal Caribbean Cruise Lines

Topics: Royal Caribbean Cruises Ltd., Cruise ship, Royal Caribbean International Pages: 3 (938 words) Published: July 26, 2013
Inside Royal Caribbean Cruise Lines

Page 1
Royal Caribbean is a $4 billion company that began in 1969 in Norway. It’s the second largest cruise line on the market behind Carnival that makes up 27% of the world’s cruise market. Edwin Stephan and Arne Wilhemsen merged their ideas together to present cruises to the Caribbean for wealthy people living in Florida. Three Norwegian shipping companies established Royal Caribbean Cruise Line: Anders Wilhemsen and company, I.M. Skauge and company, and later Gotaas Larsen. The current chairman and CEO is Richard D Fain, and the President and CEO is Adam M. Goldstein. The cruise line is based in Miami, Florida and owned by Royal Caribbean Cruises, Ltd. Royal Caribbean runs about 30 ships; the trips are mainly to the Caribbean and to Florida. However, they also visit destinations all over the world such as: Asia, Europe, South America, Dubai, Mexico, Canada, Hawaii and Bermuda. The first ship that was launched was the Song of Norway in 1970. The Song of Norway weighed 18 tons and carried 700 passengers. Royal Caribbean’s mission statement is:” We always provide service with a friendly greeting and a smile. We anticipate the needs of our customers. We make all efforts to exceed our customers' expectations. We take ownership of any problem that is brought to our attention. We engage in conduct that enhances our corporate reputation and employee morale. We are committed to act in the highest ethical manner and respect the rights and dignity of others. We are loyal to Royal Caribbean and Celebrity and strive for continuous improvement in everything we do.” Their vision is to empower and enable their employees to deliver the best vacation experience for their guest, by generating superior returns for their shareholders and enhancing the well-being of our communities. Overall, I think Royal Caribbean’s ultimate mission is to provide exceptional service to guests by going above...
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