I. INTRODUCTORY PAGE
A. Name and Address of Business
The Home of Roti Prata is a food cart business wherein it sells only one variety of food which is the Roti Prata. It is a type of Indian-influenced flatbread found in Malaysia and Indonesia and is cooked over a flat grill. It is served with meat based curry. Prata is also commonly cooked with cheese, onion, banana, egg or tuna as the filling upon request. It is listed at number 45 on World's 50 most delicious foods readers' poll compiled by CNN Go in 2011. The proponent wants it to be located at the Midnight Mercato because it has a great selection of food that can hit the spot as it promises to be the late night destination for food enthusiasts in the Metro. The range is quite good, varying from comfort food to classic Filipino street finds to those hunting for some gourmet.
B. Nature of Business
It is a food cart business located in a food market wherein the customers will buy; wait for the food to be cooked and will just leave. It is like taking away their food and leaves the place afterwards.
C. Statement of Financing Needed
Customized Food Carts:
P 50, 0000.00
Inventory cost (Food cost):
P 26, 800.00
P 3, 500.00
Total Capital Investment
P 82, 300
II. EXECUTIVE SUMMARY
We, Pinoys are food-lovers by nature. Eating has become part of our traditions as during fiestas, or simply a way to bond with families and friends. Our love for food is demonstrated in the left-and-right establishments which satisfy our gastronomic cravings. So we come up with the decision to make a business that is related to food that has a unique concept. We are still starters and have lack of entrepreneurial skills so Food Carts are the best business that will fit for us, aside from managing it easier than the others, it requires a little capital too.
Roti Prata serves as the street food in India. It is often consumed in India, Pakistan, Bangladesh, Nepal, Sri Lanka, Iran, Malaysia, Singapore and Indonesia. Roti generally a South Asian bread made from stone-ground whole meal flour, It is derived from the Sanskrit word meaning "bread and Prata means “flat.” It is an Asian cuisine that was included in the 50 most delicious foods readers' poll compiled by CNN Go in 2011.
We believe that it is new in the market and the people will try this out of curiosity. It is a food cart business because the food we offer is just a snack wherein after they order their food they will just take it away. It is a simple business because it offers one variety of food which is the Roti Prata. It has different fillings too that they may choose (cheese, onion, banana, egg or tuna). Aside from this, they can select either meat curry or condensed milk for their sauce in the most affordable prices. We know that Roti Prata is also part of the menu in some Asian cuisine restaurants but they sell it in expensive cost and lots of people are not yet aware about this food. It is a unique and delicious snack that we know everyone will support and love this food. Once the customer ordered the Roti Prata, that will be the only time that the staff will do/cook the Prata because it should serve hot to maintain its softness and good texture. Meat curry that serves as the sauce should do before the restaurant opens, reheat it if necessary.
It will be located at 34th street corner 8th Avenue (Beside MC Home Depot) Bonifacio Global city, Taguig. It is the best venue where we can introduce our business because it has a great selection of food that can hit the spot as it promises to be the late night destination for food enthusiasts in the Metro. It has more than 80 stalls offer delicacies like Filipino, Mexican, Japanese, Korean, American, Chinese, among others. Basically, it’s as if you food-tripped around the world in just one night. Mercato is an Italian word means “Food Market.” It has great selection of late night foods, Air-conditioned...
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