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Rothaermel Case Matrix

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Rothaermel Case Matrix
Chapter
Case

Book Page
Number Primary Secondary

Primary Industry
Company
Robin Hood and His
Merry Men

Subdivision/
Subsidiary of

Protagonist

Sector

NAICS Code

N/A

Robin Hood

“Finance” and
“Redistribution”

N/A

N/A

Strategic analyst

N/A

Strategic analyst

1

Robin Hood

C1

1,2

3,4,11,12

2

The Movie Industry (A) in 2008

C3

1,3

5,6,7

3

The Movie Industry (B) in 2011

C11

1,3

5,6,7

C18

5,6

2,3,4,12

Better World Books

N/A

David Murphy, CEO

C32

3,7

2,6,10,12

Tesla Motors

N/A

C50

2,5

9,11,12

Tesla Motors

C56

4,8

3,5,6,11

C72

2,7

C87

4
5
6
7
8
9

Better World Books: Social
Entrepreneurship and the Triple
Bottom Line*
Tesla Motors and the U.S. Auto
Industry: Case A*
Tesla Motors and the U.S. Auto
Industry: Case B*
Rogers’ Chocolates
Numenta: The Age of Truly
Intelligent Machines?*
GEOX: Breathing Innovation into
Shoes

Regal, AMC,
Cinemark, Carmike
Regal, AMC,
Cinemark, Carmike

Industry Type

Entertainment— motion picture theaters
Entertainment—
motion picture theaters

PART 1: STRATEGY ANALYSIS

Retail Mfg Svc Tech

Country

Firm Size

Public

X

England

Small

No

X

X

512131

X

X

USA

Medium

Yes

X

X

X

X

Retail—books

451211

X

USA

Small

No

Elon Musk, CEO

Automobile manufacturing

336111

X

USA

Small

Y (TSLA)

N/A

Elon Musk, CEO

Automobile manufacturing

336111

X

USA

Small

Y (TSLA)

Roger’s Chocolates

N/A

Steve Parkhill, President

Chocolate and confectionery manufacturing 311320

X

Canada

Small

No

4,9,11,12

Numenta

N/A

Jeff Hawkins, Founder

Computer software

541512

USA

Small

No

7,8

3,4,6,10

GEOX

N/A

Mario Polegato, Founder

Footwear manufacturing

316213 (Men)
316214 (Women)

X

X
X

X

Italy

314110
541620

X

USA

Small

Y (IFSI A)

11

Netflix

C125

4,8

2,3,5,11

Netflix

N/A

Reed Hastings, CEO and
Founder

Videotape and disc rental

532230

X

USA

Large

Y (NFLX)

443112

USA

Large

Y (BBY)

C137

4,6

3,5,9,10

Best Buy

N/A

Brian Dunn, CEO

Retail—appliances
and
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