Rossetta Inc
Rossetta Stone Inc.
I. Current Situation
A. Current Performance
Proactive and aggressive potential for profit about Rosetta stone's growth, the language – learning industry produced over 83$ billion in consumer spending.
From 2004 to 2009, Rosetta Stone’s revenue increased from $25.4 million to $252.3 million, representing a 58% compound annual growth rate
B strategic posture
1. Misson
Rosetta Stone’s mission was to change the way people learn languages. The company blended language learning with technology at a time when globalization connected more and more individuals and institutions to each other & appropriate for Rosetta Stone to offer products like audio books or services in order to increase market share.
Rosetta Stone Inc. provided technology-based, self-study language-learning solutions primarily under the Rosetta Stone brand. It developed, marketed, and sold software, online services, and audio practice tools to individuals, educational institutions, the armed forces, government agencies, and corporations. The company presented the language-learning market with a trusted name-brand solution that was more convenient and affordable than classroom courses, and more effective, interactive, and engaging than other self-study options
2. objectives
o move forward in order to sustain its momentum.
o looking for new products such as audio books or services such as language classrooms to increase market share .
o push product and service development as well as attract and retain talented personnel to challenge and face the environmental risks which include economic conditions; federal, state, and local regulations & taxes and supplier or vendor concerns.
Strategies
- expanding its offerings and target market and planned to develop advanced course levels and add new languages , programs and services claimed to teach through immersion, the company asserted that it provided the
I. Current Situation
A. Current Performance
Proactive and aggressive potential for profit about Rosetta stone's growth, the language – learning industry produced over 83$ billion in consumer spending.
From 2004 to 2009, Rosetta Stone’s revenue increased from $25.4 million to $252.3 million, representing a 58% compound annual growth rate
B strategic posture
1. Misson
Rosetta Stone’s mission was to change the way people learn languages. The company blended language learning with technology at a time when globalization connected more and more individuals and institutions to each other & appropriate for Rosetta Stone to offer products like audio books or services in order to increase market share.
Rosetta Stone Inc. provided technology-based, self-study language-learning solutions primarily under the Rosetta Stone brand. It developed, marketed, and sold software, online services, and audio practice tools to individuals, educational institutions, the armed forces, government agencies, and corporations. The company presented the language-learning market with a trusted name-brand solution that was more convenient and affordable than classroom courses, and more effective, interactive, and engaging than other self-study options
2. objectives
o move forward in order to sustain its momentum.
o looking for new products such as audio books or services such as language classrooms to increase market share .
o push product and service development as well as attract and retain talented personnel to challenge and face the environmental risks which include economic conditions; federal, state, and local regulations & taxes and supplier or vendor concerns.
Strategies
- expanding its offerings and target market and planned to develop advanced course levels and add new languages , programs and services claimed to teach through immersion, the company asserted that it provided the