Romano's takeout
ROMANO’S TAKE-OUT INC
POINT OF VIEW
The point of view taken in this case was that of Ms. Angelina Cello, the manager of Romano’s Take-Out Store in Flint, Michigan. As a manager, she is the one responsible in developing plans to improve the profitability and the services of the store.
MARKET SITUATION ANALYSIS OPPORTUNITIES – THREATS ANALYSIS OPPORTUNITIES Romano’s Take-Out in Flint, Michigan is located in the area where many industrial plants are present. This gives the store an opportunity to cater the needs of the people working in the sites in terms of food services. These plant sites mostly have two to three shifts, five days a week in which during each shift, workers have a one half- hour break. This break usually occurs at 11 am, 8 pm, and 2:30 am, depending on the shift. Because of this number of break in shifts, the workers might opt to eat and order for pizza as food. Moreover, the plant businesses present in the area are very profitable for the RT business. The advantages of this are; large quantity of orders can be delivered at the same time and place that would minimize the transportation cost of RT store, and also in these orders different toppings (such as double, cheese, pepperoni, mushrooms, and hamburger) could be added. The additional orders of toppings in each pizza could result to additional revenue of $11 to $14. As for the benefit of the driver who will deliver the pizzas, additional tip could be incurred ranging from $1 to $2. THREATS
RT Flint’s Store was located in the place were aggressive competitors are present wherein promos were heavily advertised. These promos that competitors included were distribution of cent- off coupons and 2-for-1 deal offerings. This aggressive competition also contributes to the problem of RT’s residential sales. Due to the competition that comes from the aggressive national chains that are fighting for the market share and squeezing little firms like RT, competitive pressure for the store seems
POINT OF VIEW
The point of view taken in this case was that of Ms. Angelina Cello, the manager of Romano’s Take-Out Store in Flint, Michigan. As a manager, she is the one responsible in developing plans to improve the profitability and the services of the store.
MARKET SITUATION ANALYSIS OPPORTUNITIES – THREATS ANALYSIS OPPORTUNITIES Romano’s Take-Out in Flint, Michigan is located in the area where many industrial plants are present. This gives the store an opportunity to cater the needs of the people working in the sites in terms of food services. These plant sites mostly have two to three shifts, five days a week in which during each shift, workers have a one half- hour break. This break usually occurs at 11 am, 8 pm, and 2:30 am, depending on the shift. Because of this number of break in shifts, the workers might opt to eat and order for pizza as food. Moreover, the plant businesses present in the area are very profitable for the RT business. The advantages of this are; large quantity of orders can be delivered at the same time and place that would minimize the transportation cost of RT store, and also in these orders different toppings (such as double, cheese, pepperoni, mushrooms, and hamburger) could be added. The additional orders of toppings in each pizza could result to additional revenue of $11 to $14. As for the benefit of the driver who will deliver the pizzas, additional tip could be incurred ranging from $1 to $2. THREATS
RT Flint’s Store was located in the place were aggressive competitors are present wherein promos were heavily advertised. These promos that competitors included were distribution of cent- off coupons and 2-for-1 deal offerings. This aggressive competition also contributes to the problem of RT’s residential sales. Due to the competition that comes from the aggressive national chains that are fighting for the market share and squeezing little firms like RT, competitive pressure for the store seems