Role of Women in Advertising
March 15, 2010
Dr. MD. ANWARUL ISLAM,
Professor,
Department of Marketing.
University of Dhaka,
Subject: Term Paper submission on Role of Women in Advertisement.
Dear Sir:
I’m very happy to submit this report about the rope of women in advertisement. Firstly, I have gone through the paper that you have provided us for helping to prepare the term paper. Thank you very much as it helped us to get a clear view overall the task. Secondly, to gather the information I have used local magazine and internet as a source of information.
I’ve tried to fulfill your requirements but I don’t know how far I accomplished. However, I tried to give my best effort in this report and I wish this report will satisfy you. I’m really grateful to you because you gave us the guidelines. If you need any certification then I will be available to serve you the information.
Sincerely Yours,
___________________
Muhammad Razib Hasan
CONTENT
Sl.No Topics Page Remark
1 Contents 2
2 Origin of the Report 3
3 Objectives of the Report 3
4 Source of Information 3
5 Limitation 4
6 Executive Summary 5-6
Description Started
7 Preface 7
8 The Global Perspective 8-11
9 Real Image 12-18
10 Is the image improving? 19-27
11 Application of KPI in BanglaCAT 28-33
12 Reference 34
Origin of The Report
________________________________________
Integrated Marketing Communication (IMC) is a core course of Evening MBA program. There are some subjects which are essential for job life especially for managers. IMC is such a subject which has application and practiced in all the marketing of a product or service. This report is prepared by , Muhammad Razib Hasan, student ID # 4050-7022 in response to the assignment Dr. MD. ANWARUL ISLAM, the honorable course instructor and professor, Marketing Department, University of Dhaka.
2. Objectives of Report
________________________________________
There are basically two objectives to prepare a
Dr. MD. ANWARUL ISLAM,
Professor,
Department of Marketing.
University of Dhaka,
Subject: Term Paper submission on Role of Women in Advertisement.
Dear Sir:
I’m very happy to submit this report about the rope of women in advertisement. Firstly, I have gone through the paper that you have provided us for helping to prepare the term paper. Thank you very much as it helped us to get a clear view overall the task. Secondly, to gather the information I have used local magazine and internet as a source of information.
I’ve tried to fulfill your requirements but I don’t know how far I accomplished. However, I tried to give my best effort in this report and I wish this report will satisfy you. I’m really grateful to you because you gave us the guidelines. If you need any certification then I will be available to serve you the information.
Sincerely Yours,
___________________
Muhammad Razib Hasan
CONTENT
Sl.No Topics Page Remark
1 Contents 2
2 Origin of the Report 3
3 Objectives of the Report 3
4 Source of Information 3
5 Limitation 4
6 Executive Summary 5-6
Description Started
7 Preface 7
8 The Global Perspective 8-11
9 Real Image 12-18
10 Is the image improving? 19-27
11 Application of KPI in BanglaCAT 28-33
12 Reference 34
Origin of The Report
________________________________________
Integrated Marketing Communication (IMC) is a core course of Evening MBA program. There are some subjects which are essential for job life especially for managers. IMC is such a subject which has application and practiced in all the marketing of a product or service. This report is prepared by , Muhammad Razib Hasan, student ID # 4050-7022 in response to the assignment Dr. MD. ANWARUL ISLAM, the honorable course instructor and professor, Marketing Department, University of Dhaka.
2. Objectives of Report
________________________________________
There are basically two objectives to prepare a
References: 1. 'Magical Shadows: Women in the Bangladesh Media ' (AH Development Publishing House, 2008), Mrs. Anwara Begum 2. Dream girls: women in advertising - advertising history USA Today (Society for the Advancement of Education), Jan, 1997 by Jan Kurtz 3. Bangladesh - Media Marketing of Beauty & Female Stereotypes By Hana Shams Ahmed 4. Highlight women 's positive role, speakers urge mass media by Mr. Tarun Udwala