Role of Social Networking and Blogging Sites as Knowledge Management Tool

Topics: Facebook, Social network aggregation, Social network service, Twitter, Social media, LinkedIn / Pages: 11 (2634 words) / Published: Jul 24th, 2013
Project Report

Role of social networking and blogging sites as Knowledge Management tools being used by industry for new product/service introduction and better effeciency

Submitted in partial fulfillment of M.B.A Degree

Submitted to –
Mr. Gaurav Chandiok

Submitted by –
Karan Malhotra (112A52)
Rahul Arora (112A45)

Table of Content | Content | Page no. | 1 | List of Images | | 2 | List of graphs | | 3 | Acknowledgement | | 4 | Certificate | | 5 | Introduction | | 6 | Technological Aspects | | 7 | Business Aspects | | 8 | Conclusion and Recommendations | | 9 | Bibliography | | 10 | Appendix | |

Chapter – 1
Social Networking Service
A social networking service is an online service, platform, or site that focuses on facilitating the building of social networks or social relations among people who, for example, share interests, activities, backgrounds, or real-life connections. A social network service consists of a representation of each user (often a profile), his/her social links, and a variety of additional services. Most social network services are web-based and provide means for users to interact over the Internet, such as e-mail and instant messaging. Online community services are sometimes considered as a social network service, though in a broader sense, social network service usually means an individual-centered service whereas online community services are group-centered. Social networking sites allow users to share ideas, activities, events, and interests within their individual networks.

A blog is a discussion or informational site published on the World Wide Web and consisting of discrete entries ("posts") typically displayed in reverse chronological order (the most recent post appears first). Until 2009 blogs were usually the work of a single individual, occasionally of a small group, and often covered a single subject. More recently "multi-author blogs" (MABs) have

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